Journal of Marketing in Russia and Abroad

журнал "Маркетинг в России и за рубежом"

Journal of Marketing in Russia and Abroad, is established by Finpress Publishing House in 1997, is the recognized leader in its field. The main feature of Journal of Marketing in Russia and Abroad is a unique balance between theory and its application in practice. So it unites theoretical and practical materials, different scholarly approaches and new ideas. Journal Marketing in Russia and Abroad provides the audience with the finest research being conducted in the field of marketing.

The Journal contains articles on methods and methodology of marketing, marketing research, marketing planning and its tools, organization of marketing process (creating marketing departments in the companies, organizing dealers` work, etc.). Special attention is paid to problems of goods` and services` competitiveness estimation, detailed description of product and price policies, advertising and PR.

 

The main sections are:

  • Theory and methodology of marketing
  • Marketing tools
  • Marketing research
  • Regional marketing
  • Marketing communications
  • Pricing
  • Channels of distribution
  • Internet marketing
  • International marketing
  • Studying marketing
  • Discussion club
  • News and publications on marketing

Chief editor: Evgeny Golubkov

LIST OF ADVISORY BOARD MEMBERS OF “MARKETING IN RUSSIA AND ABROAD” JOURNAL

  • Azoev Gennady L., doctor of economics, professor, Institute of Marketing State University of Management, mailto: azgl@yandex.ru
  • Groshev Igor V., doctor of economics, doctor of psychology, honoured Science Worker of the Russian Federation, pro-rector of Tambov State University named after G.R. Derzhavin, e-mail: aus_tgy@mail.ru
  • Nozdreva Raisa V., doctor of economics, professor, MGIMO University, mailto: mmnozd@mgimo.ru
  • Popov Evgeny V., doctor (Econ. & Math.), professor, corresponding member of the Russian Academy of Sciences, Institute of Economics, Ural Branch of RAS (Ekaterinburg), e-mail: epopov@mail.ru
  • Procenko Oleg D., doctor of economics, professor, Russian Presidential Academy of National Economy and Public Administration, mailto: procenko@ane.ru
  • Soloviev Boris A., doctor of economics, professor, Krasnogorsy filial branch of Russian Presidential Academy of National Economy and Public Administration, mailto: solovievba@rambler.ru
  • Shishkin Anatoly V., doctor of economics, professor, Plekhanov Russian University of Economics, e-mail: shishkin.av@rea.ru
  • Philip Kotler, professor, Marketing Department, Kellogg School of Management, Northwestern University, USA, mailto: pkotler@aol.com
  • Alan Wilson, Scottish Council Development and Industry, Great Britain, mailto: alanwilso48@yahoo.co.uk
  • Yusho (Ken) Kinoshita, Advisor to President of TOHMEI in the areas of Marketing & Contract and Corporate Strategy (Japan), mailto: ykpark@r4.dion.ne.jp

Among our readers and subscribers are professors of leading Universities, marketing specialists and executives, consulting and advertising agencies, respected academic institutions and libraries.

Journal Marketing in Russia and Abroad published six times/year, on 144 pages. All articles are in Russian (though content is bilingual - in Russian and English) ; plans for co-operation with British and American marketing specialists are on the way.

Subscribers can choose between printed copy and e-copy.

If you have any questions (about subscription, advertising, manuscript submission and so on) please contact us.

E-mail: red@dis.ru
Phone: +7 (499) 148-95-62, 148-99-70
Mailing address:
Finpress Publishing
P.O. Box 6 «DIS»
121096, Moscow
Russian Federation

 



Все права принадлежат Издательству «Финпресс» Полное или частичное воспроизведение или размножение каким-либо способом материалов допускается только с письменного разрешения Издательства «Финпресс».