Contents of N1/2005

all contents

Editor's column

THEORY AND METHODOLOGY OF MARKETING

About several basic concepts of marketing
Golubkov E.P.

MARKETING TOOLS

Method of competitive price setting based on the product consumption qualities
Faskhiev H.A., Safarova M.A., Sych S.A.

Methodical approaches to research of demand for the goods and public catering services
Batrayeva E.A.

Analysis and classification of market segmentation methods
Makhmutova G.S., Makhmutov I.I.

Services quality: qualitative parameters of estimation
Ponomaryova T.A., Supryagina M.S.

MARKETING RESEARCH

Statistic control of significance of marketing research results
Bushueva L.I.

Improvement of comparative researches efficiency with the use of quality-quantitative method of semantic differential
Arhipova N.A.

Marketing analysis of state and development of world pharmaceutical market
Dryomova N.B.

MARKETING COMMUNICATIONS

Improvement of company's image by means of branding
Fomina E.V.

Tools of movies promotion on the Russian market
Skorodelov K.V.

COMPETITIVENESS

Theoretical and methodological issues of economic system competitiveness
Aleschenko V.V.

Analysis of formation of "competitiveness" category as the factor of economic units' market advantages
Bogomolova I.P., Khohlov E.V.

Marketing approach to estimation of competitiveness of the shop (services)
Pavlova N.N.

UNFAIR COMPETITION

Falsification and counterfeit of trademarks
Vassilieva N.O., Nechushkina E.A.

BANK MARKETING

Bank products marketing based on segmentation models
Vikulov V.S.

NEWS

8^th annual conference "Marketing in Russia"

Results of marketing contest on the Internet site of "Finpress" Publishing House
(With the comments of Golubkov E.P.)