Contents of N2/2005

all contents

THEORY AND METHODOLOGY OF MARKETING

About several basic concepts of marketing
Golubkov E.P.

MARKETING TOOLS

Contemporary methods of medicine price analysis and their use on abroad practice
Orlov A.S.

Consumer segmentation on the basis of hierarchical cluster analysis
Taganov D.N.

Spatial and time aspects of city transport market
Kirov I.K.

MARKETS: STATE AND DEVELOPMENT

Jewels with brilliants: Indian and Chinese retail markets in the forthcoming decade
Nepsha V.I., Tsvetkova N.V.

Analysis of modern Russian tourist market
Yurik R.A.

World beer market: state and promotion of brands
Chernik N.Y.

MARKETING RESEARCH

Analysis of consumer preferences on the food market of Orel region
Ivanova T.N., Uvarova V.I., Polyakova E.D., Ulianchenko L.A.

Marketing research of youth leisure services market (on the example of Kabardino-Balkarian Republic)
Makhosheva S.A.

Vodka concept in Russia today
Belousov K.I., Zelyanskaya N.L., Mironova S.D.

MARKETING FOR NON-PRODUCTIVE SPHERE

Service value as paradigm of development strategy
Prischepenko M.V., Prischepenko V.V.

Marketing approach to education quality estimation: analysis and solutions
Milyaeva L.G.

INTERNET MARKETING

Use of Internet technologies in the tourist marketing
Tuvatova V.E.

CHANNELS OF DISTRIBUTION

Influence of the product life cycle on the changes in delivery chain parameters
Popadyuk K.N.

NEWS

Announcement of the Marketing-2005 contest, conducted by Russian marketing association