Contents of N3/2005

all contents

THEORY AND METHODOLOGY OF MARKETING

About several basic concepts of marketing
Golubkov E.P.

Genetic product analysis
Dobrydnev S.I.

MARKETING RESEARCH

Marketing research of the import skin care cosmetics market of Kemerovo town
Tereschuk L.V., Tyschenko E.A., Davydenko N.I., Kuznetsova T.V.

MARKETING COMMUNICATIONS

The place of social advertising in the advertising system
Pletnyova N.A.

Creative idea in advertising
Vassiliev V.M.

Basic methods of base price calculation using GRP method (practice in Russia and Great Britain)
Savina A.V.

PR in Russia today
Interview with Y.B. Stonogina, General Manager of INSIDERS communication group

COMPETITIVENESS

Research of competitive positions of the tourist companies of Orel region
Artyomova E.N., Kozlova V.A.

Influence of the service quality on drug-store's income under competition
Afanasiev A.A., Svetlova S.I., Smorodina E.N., Yakovkina M.A.

Rank estimation of mass consumer products competitiveness (on example of bakery market of Yaroslavl Region)
Zavialov F.N., Kaplina O.V., Zaitchenko D.A.

MARKETING ORGANISATION

Problems with marketing department. Our reality.
Dligach A.A., Pisarenko N.L.

MARKETING IN EDUCATIONAL SPHERE

To the question of determination of the educational services meaning
Kozhukhar V.M.

INTERNATIONAL MARKETING

Solution of cross-cultural conflicts in international channels of distribution (on example of Motorola company business in Eastern Europe and Russian Federation)
Dickerson D., Chukhlomin V.

Main features and development perspectives of world toy market
Semerkova L.N., Kuptsova N.I.

NEW BOOKS ON MARKETING

List of new books on marketing published in 2004-2005