THEORY AND METHODOLOGY OF MARKETING
About several basic concepts of marketing
Genetic product analysis
Marketing research of the import skin care cosmetics market of Kemerovo
Tereschuk L.V., Tyschenko E.A., Davydenko N.I., Kuznetsova T.V.
The place of social advertising in the advertising system
Creative idea in advertising
Basic methods of base price calculation using GRP method (practice in
Russia and Great Britain)
PR in Russia today
Interview with Y.B. Stonogina, General Manager of INSIDERS communication
Research of competitive positions of the tourist companies of Orel region
Artyomova E.N., Kozlova V.A.
Influence of the service quality on drug-store's income under competition
Afanasiev A.A., Svetlova S.I., Smorodina E.N., Yakovkina M.A.
Rank estimation of mass consumer products competitiveness (on example
of bakery market of Yaroslavl Region)
Zavialov F.N., Kaplina O.V., Zaitchenko D.A.
Problems with marketing department. Our reality.
Dligach A.A., Pisarenko N.L.
MARKETING IN EDUCATIONAL SPHERE
To the question of determination of the educational services meaning
Solution of cross-cultural conflicts in international channels of distribution
(on example of Motorola company business in Eastern Europe and Russian Federation)
Dickerson D., Chukhlomin V.
Main features and development perspectives of world toy market
Semerkova L.N., Kuptsova N.I.
NEW BOOKS ON MARKETING
List of new books on marketing published in 2004-2005