Contents of N4/2005

all contents

MARKETS: CONDITION AND DEVELOPMENT

"Diamond pipeline" as method of diamond and jewels market analysis
Pototskaya T.I.

MARKETING TOOLS

Using cluster method in market segmentation
Dadakova E.V., Draganchuk L.S.

MARKETING RESEARCH

Using marketing information in estimation of investment to consumer services
Bushueva L.I., Sizova G.V.

Main orientations of forming of marketing information systems
Avdeeva R.V.

MARKETING COMMUNICATIONS

Psychological influence of light, color, form and corporate symbolics on product perception in advertising
Golubkova E.N., Martyntseva Y.

Influence of advertising on the development of recipeless pharmaceutical products market
Trofimova E.O.

Loyalty programs for industrial products
Kulikova Z.V.

Perspectives of industrial design in Russia
Lerner M.Y., Lozbenko L.L.

COMPETITIVENESS

Analysis of methods of organizations' and products' competitiveness determination
Baumgarten L.V.

Method of motor car quality estimation
Faskhiev Kh.A.

STATE MARKETING

State marketing as an important factor of improvement of social and economic processes management
Drugov A.A., Safin A.R., Sendetskaya S.V.

MARKETING FOR NON-PRODUCTIVE SPHERE

Peculiarities of educational services marketing
Shevchenko D.A.

Marketing aspects of forming scientific personnel training system
Fed'ko V.P., Bondarenko V.A.

Conception of internal marketing
Solovyova Y.P.

MARKETING OF NON-FOOD-STUFFS

About several problems of drugs marketing
Pashutin S.B.