Contents of N5/2005

all contents

MARKETING TOOLS

Forecast models for regional markets development of GSM mobile services
A.B. Blinov, A.I. Koblov, B.M. Kuvshinov, V.I. Shiryaev

Methods for market volume determination. Company's market share.
O. Smolnikova

Using of balanced indices system in marketing
O.V. Nifayeva

Using of benchmarking technologies in services quality improvement
T.A. Ponomaryova

Methods of place selection of trade outlet
A.S. Ugarov

MARKETING RESEARCH

Marketing research of paid medical services market of Krasnodar region
V.A. Aleksunin, S.A. Mit'kov

Marketing in the educational sphere: an example of Calabria University
Y.A. Gorbunova

Marketing research of the educational services of provincial towns market
(On example of the high educational establishments)
L.G. Milyaeva

Information and searching system "Marketing" as a universal data resource for marketing practice
Y.V. Meshalkina

Law regulation in Russian Federation of the contracts for carrying out of marketing researches
M.G. Shevchenko

PRODUCT POLICY

Branding in the companies operating on the local markets
D.S. Sadriev, R.D. Sadriev

COMPETITIVENESS

Marketing management of economic systems competitiveness
V.L. Abramov

World quality prizes: acknowledgement of success
D. Maslov

MARKETING FOR NON-PRODUCTIVE SPHERE

Segmentation of youth leisure services market
S.V. Galatchieva, S.A. Makhosheva

BRANCH MARKETING

Development of franchising on the Russian shoes market
V.V. Panukova

NEWS

Results of the Best diploma on marketing contest

Results of the Euro-Asian marketing forum

8^th annual conference "Marketing in Russia - 2005"