Contents of N6/2005

all contents

THEORY AND METHODOLOGY OF MARKETING

Internal marketing as an element of company's market orientation
Y.P. Solovyova

Innovation approaches in marketing practice
I.L. Polyanskaya, P.B. Karpushenko

Some aspects of the product positioning
O.V. Nifaeva

MARKETING RESEARCH

Research of demand on the sports goods and services market
F.F. Narimanova, V.V. Zotov

Peculiarities of the individual expectations of the corporate client
I.V. Kireev

MARKETING COMMUNICATIONS

Manipulations in advertising
A.A. Belogorodskiy

INTERNET MARKETING

The role of Internet in the research of marketing environment
O.V. Ivanova

E-mail technologies as a promotional tool
A.O. Efremova

MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing of distance university education
B. Aleksandraviciute, L. Kraujutaityte, J. S. Peckaitis

Marketing of investment to joint-stock investment funds
A.A. Khakiev., S.V. Galachieva

Research of relations in the "family - school - children" system
M.Y. Lerner, V.P. Girikhidi

TRADE MARKETING

Developing marketing strategies and tactics in the trade network
E.U. Mardanova

Methods of selection of trade-place location
A.S. Ugarov

DISCUSSION CLUB

Company's competitiveness estimation (on the example of Kaskad limited company)
V.L. Belousov

NEWS

Results of "Advertising - 2005" exhibition

Results of the 1^st All-Russian forum of young PR-specialists

Report on the conference "Problems of marketing management in Russian companies"

PUBLICATIONS

The list of dissertations defended in 2003

The list of articles published in the Journal in 2005

Fragment from the book "Management Consulting" by F. Wickham