Contents of N1/2006

all contents

Editor's column

THEORY AND METHODOLOGY OF MARKETING

Deep marketing as the basis of strategic vision in the industry
V.N. Antoshin, A.V. Kugushev

Problems of general development strategy of the frontier region formation on the basis of marketing management of competitive resources
I.P. Chyornaya

Customer innovations in the market economy
N.V. Moiseeva

MARKETING TOOLS

Indistinct logic of brand value estimation
S.B. Pashutin

Method of classification in assortment policy
A.N. Bychkova

Customer relationship management
S.V. Losev

MARKETING RESEARCH

Research of the satisfaction level of physiological needs for food products
V.I. Uvarova, G.O. Volkov, O.V. Evdokimova

Efficiency estimation of information support of marketing decisions
T.A. Burtseva, N.V. Nikonova, N.A. Mironova

INTERNET MARKETING

E-mail marketing technologies as a promotional tool
A.O. Efremova

Free Internet services as the means of competitiveness raising of online mass media
M.E. Bely

Internet-marketing in health resort companies and hotels of the Crimea: role of Internet-intermediaries
A.V. Martovoy, Y.V. Konovalova

MARKETING FOR NON-PRODUCTIVE SPHERE

Main features of organization and functioning of marketing department in the hotel industry companies
V.E. Tuvatova

About marketing in the State high education technical establishment
O.Y. Belash

INTERNATIONAL MARKETING

Some global strategies of international business and marketing
M.V. Akulich

MARKETS: STATE AND DEVELOPMENT

Analysis and development forecasts of Kazakhstan gas market
B.Zh. Aliev

INTERVIEW

Interview with Vladimir Dorokhin, president of National Association of consulting companies

NEWS

Results of the conference "Advertising and PR. Marketing" held in Petrozavodsk on November 24 - 25, 2005

Results of the 9^th annual conference "Marketing in Russia - 2005"

Annual contest of diplomas on marketing

NEW BOOKS ON MARKETING

List of new books on marketing published in 2005