Contents of N3/2006

all contents

MARKETING TOOLS

Peculiarities of the demand forecast for new goods
Y.M. Maximova

Forecasting of season fluctuations of prices on medicine
A.S. Orlov

MARKETS: STATE AND DEVELOPMENT

Will Europe sink in the sea of Brazilian sugar?
A.N. Porunov

PRICING

Making a price offer in a wide-assortment company more attractive
Y.A. Anashin, A.V. Selivanov

MARKETING COMMUNICATIONS

Organization of services` promotion to a regional market (on an example of South Telecommunications Company branch)
S.A. Makhosheva, A.N. Shorova

Use of artificial intelligence in exhibition management
E.D. Frolova, V.B. Shcherbatsky

Satisfaction and loyalty of personnel as the main factors of internal marketing effectiveness
Y.P. Rande

INTERNET MARKETING

Promotion techniques in the Internet
A.V. Yakovlev

Estimation of Internet project effectiveness
V.S. Holik

Internet marketing factors which influence on attendance of the sites of Crimean tourist companies and agents
A.V. Martovoy

TRADE MARKETING

Methodical approaches to working out and realization of the development strategy in retail trade industry
I.G. Nikolayev

Co-operation of regional producers with the retail trade
O.A. Tretyakov

LEGAL ISSUES IN MARKETING

Legal and practical aspects of intellectual property (know-how) in the large-scale business
A.V. Konstantinov

MARKETING CONSULTING

Perception of culture, emotions` comprehension and neuro-linguistic programming
A. Holmes

INTERVIEW

Interview with Vitaliy Sakhanov, director of the Digital Print project (Vitrina A advertising group)