СОДЕРЖАНИЕ

THEORY AND METHODOLOGY OF MARKETING

Generalization of the marketing theory: marketing evolution and Carl-Eric Linn' survival paradigm
V.I. Cherenkov

MARKETING TOOLS

Benchmarking as the way to perfection
V.V. Starikov

MARKETING RESEARCH

Necessity of ecosettlement marketing
I.N. Nassyrov

Detection of latent correlations in marketing researches
A.V. Nikitchenko, V.S. Timofeyev, A.V. Faddeyenkov

PRODUCT POLICY

Brand placement as it is
A. Pavlov

MARKETING COMMUNICATIONS

Magic of numbers and its use in marketing
M.U. Tchaykov, O.M. Tchaykova

Frequency of contacts with potential customer and its influence on advertising effectiveness
A.A. Belogorodskiy

MARKETING ORGANISATION

Quantitative estimation of the level of marketing organization on the machine-building enterprises of Belarus
U.A. Parkhimenka

COMPETITIVENESS

Forecasting of competitiveness of companies which are projecting
A.M. Kats

About competitive environment of the exhibition business in the light industry
K.V. Simonov

Improving the model of electrical energy competitive market
T.A. Skripitsyna, I.N. Pykhtina

MARKETING FOR NON-PRODUCTIVE SPHERE

Hotel and tourist web-sites (on example of the USA)
E.R. Burnatseva

Peculiarities of marketing in the charity organizations
E.L Shekova

Marketing approach to basing cost of paid educational services
L.G. Milyaeva

BANK MARKETING

Business club as a unique program of bank corporate clients' loyalty
S.N. Rudovitch

Estimation of bank advertising effectiveness
D.A. Gavrilov

DISCUSSION CLUB

Is it necessary to know marketing laws?
N.B. Dremova

NEWS

Results of the Best diploma on marketing contest