MARKETING RESEARCH

Analysis of assortment, quality and consumer preferences of cosmetics produced by "Dve Linii" company, Biysk
V.P. Erdakova, L.V. Nechaeva

PRODUCT POLICY

Nano-technologies in product making
E.V. Ezepova

Tasting methods of analysis as marketing tools for new food-stuffs development

MARKETING COMMUNICATIONS

Corporate communications of the industrial company: looking for the effective national strategy
I.E. Belskikh

Contests as the tool of print mass media promotion
G.O. Matyzhev

Biological preconditions of branding and consumer behavior phenomena
S.B. Pashutin

How to become supplier for state needs: new rules define new strategies
Y.V. Brinyova

BRANCH MARKETING

Choosing the optimal form of business organization with components supplier on the basis of interaction marketing conception
G.N. Bykova, E.A. Sokolova

Marketing of agro-food products in the "Green Box" of WTO
O.N. Fetjukhina

Interaction of planning and marketing in bank management
A.I. Druzhinin

MARKETING OF TERRITORY

Marketing of town: perspective directions of improving (on example of the town of Toliatti)
E.L. Zhitkova.

COMPETITIVENESS

Non-material assets as the factor of raising of company's competitiveness: financial and economic aspects
G.I. Khotinskaya

MARKETS: STATE AND DEVELOPMENT

The world market of lithium and its compounds
I.S. Volegzhanina

Advertising market in 2005
A.V. Krylov, E.S. Panina

DISCUSSION CLUB

Maximarketing - new idea or advertising trick?
Y.A. Stanevitch.

E-mail маркетинг: что можно и нельзя
A.O. Efremova

INTERVIEW

Interview with A.A. Popov, director of ITM trade marketing agency