Contents of N3/2007

all contents

Marketing in Russia and abroad Journal №3' 2007

MARKETING TOOLS

Definition of market capacity and market share
E.P. Golubkov
Use of modeling and optimization methods in basing of market decisions
V.A. Kholodnov, M.Y. Lebedeva
To the question of using of market logistics in practice
E.I. Kozheykina, Y.N. Tarasov
Selection of marketing organizational structure for machine-building companies
V.A. Parkhimenko
Ecological standards as the instrument of stimulation of demand for the aviation industry products
V.V. Klochkov, T.M. Gusmanov   

MARKETING RESEARCH

Analysis of content aspects of marketing research procedure
T.A. Burtseva, N.A. Mironova, L.N. Naumova
Internet and modern desk-studies
T.V. Kozlova
Studying opinion of pharmaceutics customer
E.E. Bayeva
 

MARKETING COMMUNICATIONS

Developing brand as the factor of competitive advantages formation
D.E. Kushtavkin
Formation of client’s value
I.L. Akulitch, S. Lange
Do they read your advertising letters?
V. Kruz

COMPETITIVENESS

Making of a competitive advantage on the basis of differentiation
A.V. Lukina, A.A. Lukin
Method of valuation of agricultural territories competitiveness
V.V. Saliy, N.L. Terenina

MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing analysis of economic potential of fitness services market
A.U. Polovitkin, U.O. Bayko
Publishing business: what’s behind the gloss
U.V. Nesterova

INDUSTRIAL MARKETING

Integration of marketing and production functions when restructuring the production process in the industrial company
O.V. Nifaeva
   

MARKETS: STATE AND DEVELOPMENT

“Diamond pipeline” of Russia
T.I. Pototskaya

MARKETING OF TERRITORY

The role of key competences in the development of the frontier region
 I.P. Chyornaya

PUBLICATIONS
New books on marketing