Marketing in Russia and abroad Journal # 4/2007

MARKETING TOOLS

Matrix of product position estimation: method of construction

S.A. Dzuba

MARKETING RESEARCH

Marketing research of the dietary quality of elderly and old age people

O.V. Yevdokimova, V.I. Uvarova

Analysis of information supplying of marketing activity in the company (on the example of Vega-Stroy Company)

E.L. Zhitkova

PRODUCT POLICY

The process of new product development in the modern motor-car construction

M.A. Plotnikov

MARKETING COMMUNICATIONS

The key to the brand promotion mechanism

E. Zharkin

Trade mark as an object of copyright

M.Y. Chaykov, A.M. Chaykova

Gender differences and Internet in advertising for women

M.M. Ivtchenko

Provocative methods of agiotage making

S.B. Pashutin

CHANNELS OF DISTRIBUTION

Changing structures of wholesale and retail trade in the global production chain

O.N. Fetukhina

Problems of food supermarkets chains invasion in small towns of Russia

V.A. Bondarenko

Franchisee shop: from negotiations to the opening

V.V. Panukova 

INTERNET MARKETING

Information technologies market: tendencies and prognoses

N. S. Shakirov

MARKETS: STATE AND DEVELOPMENT

Thermal energy market: problems and ways of solution

S.S. Chernov, A.U. Perminov

MASTER MARKETING

Marketing for marketologists

E.P. Golubkov

BRIEF SURVEY

Market-place becomes past

Research of GfK Rus Company

  

NEWS

Results of the 3^rd open All-Russian contest “Best Student Diploma on Marketing”