Marketing in Russia and abroad Journal # 5/2007

MARKETING TOOLS

1. Using different formula of price indexes for analysis of prices dynamic on pharmaceutical market and its  segments

А. Orlov

MARKETING RESEARCH

2. Russian marketing communication market in the press  of  2006
A. Krylov, D. Vinokurov
3. Research of the real and potential consumers of  non-alcoholic balsams in  Byisk-sity.
M. Shkolnikova, I. Scheglova, E. Averyanova
4. Informational needs of users of Central Universal Scientific Library after N. A. Nekrasov
Ju. Meshalkina

MARKETING COMMUNICATIONS

5. Branding: social and cultural analysis of the conception
B. Beketov
6. Trade mark as an object of copyright
M. Chaykov, A. Chaykova

COMPETITIVENESS

7. High school competitiveness estimation
L. Korchagova
8. Difference method of  cars’ quality estimation
Kh. Faskhiev

BRANCH MARKETING

9. Methodical marketing bases in the analysis of Russian shipbuilding branch
O. Ishaleva

BANK’S MARKETING

10. Monitoring regional bank  market shares and estimation of bank development potential   in the new serving regions
A. Golubev
11. Place and importance of  internal  bank marketing in bank activities
Ju. Rande

INTERNATIONAL MARKETING

12. Tendencies  of USA franchising development
I. Rykova

MARKETS: STATE AND DEVELOPMENT

13. Thermal energy market: problems and ways of solution
S. Chernov, A. Perminov

MASTER MARKETING

14. Marketing for marketologists: marketing organization
E.P. Golubkov

SHORT MESSAGES

15. Service orientation in the contemporary marketing conception
I. Dudakova
16. Site search optimization. Who made it?
N. Evdokimov

DISCUSSION CLUB

17. Method  of  determination  of  advertising  influence effectiveness
A. Oganesyan, I. Oganisyan