Contents of N6/2007

all contents

Marketing in Russia and abroad Journal №1' 2008

CONTENTS

MARKETING TOOLS

Mathematical methods of saving money for statistical surveys
E. Zharkin, A. Mikheev
Marketing information technologies in aircraft building
V. Klochkov, T. Gusmanov
Solving Internet marketing tasks with matrix method of expert judgment
V. Golik

MARKETING COMMUNICATION

Turning to Customer. The key principles of building a customer-oriented company.
S. Losev
Life placement is a method of unobtrusive promotion of brand
S. Pashutin
Integrated model for assessment of marketing communications effectiveness
R. Kobtsev
The experience of western marketologists and reality of advertising in the Internet
T. Lyakhorskaya

SALE CHANNELS

Lateral marketing is a perspective of sale management improvement
N. Dimova

CUSTOMER BEHAVIOR

Marketing approach and social transformations
A. Golova
Putting problem of customer behavior modeling from position of systems analysis
E. Lukashova
Consumers’ socialization of teenagers
S. Shadrina

COMPETITIVENESS

Competitiveness conception and it’s evolution
N. Beketov
Competitiveness estimation of Russian and foreign cosmetic creams
V. Erdakova, V. Poznyakovskiy

MARKETING FOR NON-PRODUCTIVE SPHERE

Methodical aspects of education market research for preparing competitive specialist
M. Sergeeva

MASTER MARKETING

Pre-planning marketing research and strategic analysis
E. Golubkov
Future of marketing: problems and research approaches
Ju. Razovskiy, E. Savelieva

DISCUSSION CLUB

Internet and print mass media
P. Limarev

PUBLICATIONS

New books on marketing
List of articles published in “Journal of Marketing in Russia and Abroad” in 2007