Contents of N1/2008

all contents

Marketing in Russia and abroad Journal 1' 2008

 

CONTENTS

MARKETING THEORY and methodologY

Marketing performance assessment: from efficiency measurements to integrative approaches
O. Oyner

MARKETING TOOLS

Marketing technologies of forming conception and program of industrial company business diversification
A. Tsakaev, A. Ivanov

MARKETING RESEARCH

Marketing research of trade center (on example of trade house Danilovskij)
L. Polyansky

MARKETING COMMUNICATIONS

Classification of marketing communications tools of social sphere
N. Pletneva
Managing company's business image in contemporary economy of Russia
E. Fomina, A. Khots
sale channels
Role and importance of intermediaries in the contemporary society
S. Abdullina

COMPETITIVENESS

Factors of innovational competitiveness development of Russian economy
N. Beketov
Contemporary tendencies of high school competitiveness management
S. Mokhnatchev
How many parameters are needed for reliable estimation of products quality?
Kh. Faskhiev

MARKETING FOR NON-PRODUCTIVE SPHERE

Improving marketing effectiveness of the hotels business
V. Tuvatova

MASTER MARKETING

Marketing for marketologists. Pre-planning marketing research and strategic analysis
E. Golubkov

DISCUSSION CLUB

About estimation of potential opportunities of increasing market shares for regional bank
E. Semenychev, K. Pavlova

SHORT MESSAGES

Contest in pharmaceutical business Platinum Ounce
International research Trust Index from GfK-Rus marketing research company

INTERVIEW

Interview with Artur Babajn, marketing director of Route TVcompany

PUBLICATIONS

Marketing theory and methodology: to-days and future state
E. Golubkov



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