Contents of N1/2008

all contents

Marketing in Russia and abroad Journal №1' 2008

 CONTENTS

MARKETING THEORY and methodologY

Marketing performance assessment: from efficiency measurements to integrative approaches
O. Oyner

MARKETING TOOLS

Marketing technologies of  forming conception and program of industrial company’ business diversification
A. Tsakaev, A. Ivanov

MARKETING RESEARCH

Marketing research of trade center (on example of trade house “Danilovskij”)
L. Polyansky

MARKETING COMMUNICATIONS

Classification  of marketing communications tools of social sphere
N. Pletneva
Managing company's business image in contemporary economy of Russia
E. Fomina, A. Khots
sale channels
Role and importance of intermediaries in the contemporary society
S. Abdullina

COMPETITIVENESS

Factors of innovational  competitiveness development of  Russian economy  
N. Beketov
Contemporary tendencies of high school competitiveness management
S. Mokhnatchev
How many parameters are needed for reliable estimation of products quality?
Kh. Faskhiev

MARKETING FOR NON-PRODUCTIVE SPHERE

Improving marketing effectiveness of the hotels’ business
V. Tuvatova

MASTER MARKETING

Marketing for marketologists. Pre-planning marketing research and strategic analysis
E. Golubkov

DISCUSSION CLUB

About estimation of potential opportunities  of increasing market shares  for regional bank
E. Semenychev, K. Pavlova

SHORT MESSAGES

Contest  in pharmaceutical  business “Platinum Ounce”
International research “Trust Index” from “GfK-Rus” marketing research company

INTERVIEW

Interview with Artur Babajn, marketing director of “Route  TV”company

PUBLICATIONS

Marketing theory and methodology: to-days and future state
E. Golubkov