Contents of N2/2008

all contents

Marketing in Russia and abroad Journal №2' 2008

CONTENTS

MARKETING THEORY and methodology

Biology’s laws in marketing. Biomarketing?
V. Karpytchev

MARKETING TOOLS

Conjoint analysis in practice of the market research
V. Karaev, A. Balabanov
Marketing approach to choice of effective  sales market of finished products for improving  the firm competitive position
O. Oleneva, N. Ivaschenko, K. Papenkova, T. Kuzmenko

MARKETING RESEARCH

Estimation of the consumers preferences of sausage products market of Volgodonsk city
I. Dudakova
The marketing research  of nutritions’ enterprises  of the Gomel region
R. Lizakova, E. Karchevskaja
The investigation of demand for caravaning-tours
V. Kozlova, M. Shmarkov
Method of the reach efficiency determination of advertising auditorium
A. Oganesyan, I. Oganisyan

MARKETING COMMUNICATIONS

Art of image composition in the personality marketing
V. Gorchakova
Brand as labour object. Particularities of the technological process of the brand creation
R. Sadriev
«Flash-mob» – a medicine from  boredom or intriguing marketing?
S. Pashutin

COMPETITIVENESS

Using «competitiveness gates» during  products development
Kh. Faskhiev
Bank’s MARKETING
Marketing analysis of a  bank  activity
E. Tchirva
internet MARKETING
Some aspects of  internet-marketing use
V. Golik

MASTER MARKETING

Marketing for marketologists. Pre-planning marketing research and strategic analysis
E. Golubkov

DISCUSSION CLUB

To article "Method of the triangle in ABC-analysis"
P. Oblakov

SHORT MESSAGES

We choose sport and physical exercises. Data of “GFK-Rus” marketing research company

INTERVIEW

The interview with Alexander Goberman, general director of the accounting company "Finconsult"

PUBLICATIONS

List of dissertations on marketing, defended in 2007