Contents of N4/2008

all contents

Marketing in Russia and abroad Journal №4' 2008

MARKETING THEORY AND METHODOLOGY

Marketing of consumers’ feelings
A. Kondruh

Specificity of tools of territorial-branch marketing
R. Galliamov

MARKETING TOOLS

Brown method application analysis for marketing research prognosis
M. Lebedeva

Methodological foundations of marketing strategies of enterprise development on the expert evaluation basis
T. Burtzeva, N. Kataeva, S. Vorozhtzov

Market segmentation based on revelation of motivation differences in consumer buying decision
E. Rodionova

INTERNET MARKETING

Key performance indicators of internet marketing and specialist training
A. Yakovlev

Goods delivery as the main problem of electronic shops
T. Gorina

The time of paper
Cruz V.

MARKETING COMMUNICATIONS

Subscribers’ loyalty to mobile phone operators: definitions and measurement
Loyalty of the cellular operator subscribers: determination and measuring

I. Khristoforov

The promotion of the goods and services as аn  instrument of  marketing-mix
B. Suleimenova

 ‘Play for public’ or untraditional brand promotion on the Russian market
S. Pashutin

MARKETS: STATE AND DEVELOPMENT

Investment opportunities in Russia (supply and demand)
J. Golovko

MASTER MARKETING

Marketing for marketologists. Pre-planning marketing research and strategic analysis
E. Golubkov

MARKETING RESEARCH

The analysis of consumer behaviour at the enriched foodstuff market
G. Drapkina, S. Kravchenko, M. Postolova

COMPETITIVENESS

Method of estimation of small business competitiveness
Ya. Butenko

IN BRIEF

Health ideas

PUBLICATIONS

List of dissertations on marketing, defended in 2007-2008