Contents of N5/2008

all contents

Marketing in Russia and abroad Journal №5' 2008

MARKETING TOOLS

Conjoint analysis in the practice of market research
V. Karaev, A. Balabanov

MARKETING RESEARCH

State and prospects of development of footwear market in Penza Region
N. Utkina, L. Semerkova

Comparative analysis of the field and desk research carried on buyer behaviour
V. Timofeev, A. Kolesnikova

MARKETING COMMUNICATIONS

Subscribers’ loyalty to mobile phone operators: definitions and measurement
I. Khristoforov

Analysis of the content and conscientiousness of the advertisement
in Kazakhstan mass media
E. Petrenko

Economic and statistical research of information support systems marketing activity of regional enterprises
L. Bushueva

The nature of brand identity: the Good beats the Truth
A. Maximenko, O. Pavlova

"Buzz" marketing. Rumours as a tool for boom creating
S. Pashutin

MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing tools in the market of leasing services
S. Patsanov

Marketing in leasing activities
D. Khizirieva

Product policy
Creation of goods policy based on money flow model
A. Veselov

marketing in trade
Practical methods of increase in turnover in the meat section of a supermarket
S. Kharlampieva

Branding in retailment
Yu. Medvedeva

Aim setting as the keystone of success of the trade organization pricing policy
A. Yerchak

MASTER MARKETING

Marketing for marketologists. Pre-planning marketing research and strategic analysis
E. Golubkov

Discussion Club
Peculiarities and advantages of hierarchy analysis methods in applied marketing and investment research
V. Kozhukhar

INTERVIEW

Interview with Anna Tchizhova, Marketing and Sales Director, National Developer Company