Contents of N6/2008

all contents

Marketing in Russia and abroad Journal №6' 2008

MARKETING RESEARCH

Economic and statistical research of marketing activity information support systems of regional enterprises
L. Bushueva

Marketing research of competitive advantages of meat branch enterprises in Primorye region
A. Katernyuk

Future image of modern young people and advertising of educational services (on Irkutsk example)
N. Rubtsova

MARKETING COMMUNICATIONS

Screen branding
V. Gorchakova

Classification of marketing communications. How to avoid terminological confusion?
E. Popkova, O. Akimova, T. Mitrahovich

Everything, what you want to know about the contextual advertising
S. Zaharov

The fundamental branding lаws and principles providing its effectiveness
T. Kachanova

COMPETITIVENESS

Rising territories’ competitiveness as factor of the stable development of State
Y. Butenko

SERVICES MARKETING

The role of marketing in managing quality of hotel services.
A. Maigova

Marketing of the entertainment industry
V. Stalnaya

INTERNET MARKETING

A specialized internet-portal as an effective instrument of marketing
A. Zhalevich

Optimization of advertaising activities in Internet on the base of SpyLog
G. Karimova, A. Belkovsky

MASTER MARKETING

Marketing for marketologists. Marketing planning.
E. Golubkov

SHORT MESSAGES

Students-marketologists in construction detachment «Plehanovetch 2008»
V. Nikishkin