Contents of N1/2009

all contents

Marketing in Russia and abroad Journal №1' 2009

Address of editor in chief to readers

ANTI-CRISIS MARKETING

Anti-crisis marketing
E. Golubkov

Companies activities for labour efficiency improvement of personnel in crisis conditions
T. Komissarova

MARKETING TOOLS

Marketing aspect of formation of goods optimum assortment for a small-scale business
R. Sidorchuk

Estimation and analysis of marketing risks
E. Strizhakova, D. Strizhakov

Using matrix method in marketing decision making
V. Golik

MARKETING RESEARCH

Organizational innovations as a tool of implementation of information and analytical support systems of marketing
L. Bushueva

MARKETING COMMUNICATIONS

Маnagement of internal marketing
E. Golubkova, O. Mihailov

The creation of a good logotype is an efficacious trick of branding
T. Kachanova

PR-plan as a part of business plan. Review of advertising methods to start private business
S. Harlampieva

Influence of advertising on teens consumer behavior
S. Shadrina

Adapt or so come down?
A. Sirova

Product policy
Product policy of companies: analysis of basic concepts and assessments methods
A. Veselov

TERRITORIAL MARKETING

Managing regional brand
T. Burtceva, A. Kuznetcova, S. Vorozhtcov

PUBLICATIONS

List of dissertations on marketing defended in 2008

New books on marketing

List of articles published in journal «Marketing in Russia and Abroad» in 2008