Contents of N2/2009

all contents

CONTENTS

MARKETING THEORY AND METHODOLOGY

Economy genesis of marketing
S. Dudin

Integration of marketing system into organizational structure of the enterprise
A. Nikolaev

ANTI-CRISIS MARKETING

Research of consumers behaviour in the conditions of crisis
A. Demidov

New requirements of employers
E. Kaverau

The epoch without glossies has begun
PR-department IGSO

Investment appeal of the market of paid medical services in the conditions of financial crisis
A. Popova

MARKETING COMMUNICATIONS

Image organization: structure, classification, functions
J. Smirnova

Seven laws of image communications
V. Gorchakova

Prospects of using trade marks in promotion of hotel serv ices
V. Tuvatova

COMPETITIVENESS

Trade secret as the tool of stability and competitiveness increasing of the enterprise
M. Chaikov

Estimation of competitiveness and price of cottages
H. Fashiev

INTERNRT MARKETING

Internet-brands built on the idea of interdependence and social belonging
E. Galybina

MARKETING FOR NON-PRODUCTIVE SPHERE

Development of services marketing in Russian mortgage system
M. Loginov

Price policy of Russian art institutions (on the examples of museums in Moscow and St. Petersburg)
E. Shekova

Methodical bases of marketing concept formation of quality management of educational process in high school
M. Shabanova, R. Aliyeva, Z. Ramazanova

Brand as a factor of competitive ability of a higher educational institution
T. Mitrofanova

MARKETING IN TRADE

Discounters: distinctive features of the consumer flow and regulation means
J. Ohirzhina

DISCUSSION CLUB

Several words about marketing methodology: How do you pronounce «a mArketing» or «a MerkEting»?
A. Katernyuk

PUBLICATIONS

Fragment from the book «Essential Guide to Marketing Planning» by M. Wood