Contents of N4/2009

all contents

CONTENTS

MARKETING TOOLS

Classification trees applications to solving marketing problems
E. Antipov

Forecasting methods of time series data in marketing researches
M. Lebedeva

Estimation of the enterprise position on the market of food products
I. Filimonenko, I. Skibuk

ANTI-CRISIS MARKETING

Performance on non-growing markets
T. Komissarova

MARKETING RESEARCH

The consumers’ preferences analysis of inhabitants of Kabardino-Balkarian Republic
B. Zhappueva

MARKETING COMMUNICATIONS

Introducing of applied software to the market of corporate sales: point of view
of software creator
Y. Ehlakov

Organizational principles and forms of advertising activities in holding companies
V. Negorodov

COMPETITIVENESS

Methods for competitiveness assessments of managing subjects
I. Sorokina

Estimation of enterprise competitiveness
H. Fashiev

INTERNET MARKETING

Brand-promotion by internet-marketing: emphasis on basic tools
A. Ovechkin

Research of consumers behaviour
A. Demidov

MARKETS: STATE AND DEVELOPMENT

Analysis of Russian civil aircraft market capacity and risks of its variation
V. Klochkov, M. Nizhnik

BANK MARKETING

Main questions of marketing strategy in the banking area
Zh. Issin

5E conceptions on the bank products’ market
E. Popkova, A. Suvorina

DISCUSSION CLUB

Science of exchanges as fundamental and applied learning of exchanges
Y. Razovsky

PUBLICATIONS

List of dissertation on marketing defended in 2008–2009
P. Limarev