Contents of N6/2009

all contents

CONTENTS

MARKETING THEORY AND METHODOLOGY

Mathematical formalizing of the marketing conception by Jack Trout and Al Ries
P. Oblakov

ANTI-CRISIS MARKETING

Marketing management during crisis as raising company potential resource
T. Komissarova

Marketers forecast growth at market of outsourcing call-centers
D. Denisov

The conditions of survival on the IT services market in the period of the economic crisis
G. Kokueva, M. Ugryumov

May be glossies disappear in the future
V. Koltashov

MARKETING RESEARCH

Researches by GfKRus
A. Demidov

MARKETING COMMUNICATIONS

Application of branding matrix in commercializing of innovative technologies
Y. Matkovskaya

Image and its linguistic reconstruction
K. Belousov, N. Zelyanskaya

Advertisement. Bases of safety for children
S. Kharlampieva

Planning the advertising campaign for Mattel (Barbie) in Russia
М. Makarova

How Russian products compete with global trade marks
S. Pashutin

Russians changes their values
T. Nufferova

Tobacco counter marketing vs tobacco marketing: war of net identities
A. Maximenko, E. Pichugina

COMPETITIVENESS

Model of management of enterprise competitiveness
Kh. Faskhiev, E. Popova

BANK MARKETING

Internal marketing as a tool for realization of requirements and abilities of employees
Y. Mostovaya

DISCUSSION CLUB

Formation and estimation of image and reputation of the organization
А. Sotnikova