Contents of N1/2010

all contents

CONTENTS

Address of editor in chief to readers

MARKETING THEORY AND METHODOLOGY

Marketing science — reality or myth?..
Parhimenko V.A., Strechsh V.M.

INNOVATIVE MARKETING

Innovative marketing as a tool of Russian economy transition to new way of evolution
Golubkov E.P.

MARKETING TOOLS

Using the methods of queuing theory for estimation of the service in a commercial bank
Khakimova E.A.

PRODUCT POLICY

Enterprise – consumer cooperation in creation of new produc
Korotkova N.Y.

MARKETING COMMUNICATIONS

Jewellery exhibition of Russia
Pototskaya T.I.

Atmosphere of the shop as an instrument for influencing client
Mokanu I.M., Abakumova L.N.

COMPETITIVENESS

Benchmarking as a tool of increasing effectiveness and competitiveness of tourist firms
Baumgarten L.V.

Estimation of innovative product competitiveness
Buymov A.S., Vaysman E.D.

TERRITORIAL MARKETING

Regional development agency as the key element for investment marketing of the region
Vyalkin A.G.

MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing communications of the B2B press business unit: conceptual footing
Elenev K.S.

NON-COMMERCIAL MARKETING

Marketing approach to elaborating of audiovisual product conception
Padeyskiy V.V.

INTERNATIONAL MARKETING

Marketing strategies of Russian companies for penetration on markets of South-East Asia
Chan Van Lin

MARKETS: STATE AND DEVELOPMENT

Market of technologies in Russia and abroad. Leaders and outsiders
Kornilov S.S.

DISCUSSIOM CLUB

Image of authorities
Gorchakova V.G.

Marketing as a system — to the definition of basic statements
Solomonov L.A.

PUBLICATIONS

New books on marketing

List of articles published in journal «Marketing in Russia and Aboard» in 2009