Contents of N2/2010

all contents

CONTENTS

CONTENTS

MARKETING THEORY AND METHODOLOGY

Features of using marketing models in management of company’s marketing activities
Popkova E.G., Suvorina A.P.

INNOVATIVE MARKETING

The consumer behavior at the market of innovative technologies: modeling standards
Matkovskaya Y.S.

Creation of the national jeweler brand as the strategic innovation
Chertkov A.S.

MARKETING TOOLS

Building the algorithm for selecting factors influencing on product market situation
Svetlova N.V.

Consumer satisfaction and its estimation
Fashiev H.A.

A multicriteria model of brand image diagnostics
Antipov E.A., Pokrishevskaya E.B.

MARKETING COMMUNICATIONS

Social prerequisites for ideas of brand’s creating and developing
Galybina E.J.

Public relations as an instrument for advancement of the certificate-legal systems
Amirdzanova A.F.

Voice in marketing of a media person
Gorchakova V.G.

COMPETITIVENESS

Competitiveness analysis of Russia textile industry clusters. Quality evaluation of business environment
Somova K.J.

BRANCH MARKETING

Marketing strategy of aftersale service of aviation techniques
Nikolaev A.M.

MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing communications of the B2B press business unit: conceptual footing
Elenev K.S.

Definition of marketing in culture
Shekova E.L.

MARKETS: STATE AND DEVELOPMENT

Growth of Russian tourism industry in world economic crisis environment
Efremova M.V.

LEGAL REGULATION OF MARKETING

Legal aspects of marketing
Chubukova L.V.

Protection of consumers rights in Borovichi
Bolshakova K.A., Abakumova L.N.

DISCUSSIOM CLUB

Image and reputation of the organization: the economic content, formation and estimation
Vazhenina I.S.