Contents of N4/2010

all contents

CONTENTS

MARKETING THEORY AND METHODOLOGY

Marketing apology in crisis frames
Bondarenko V.A.

Approaches to definition of concept of the market capacity
Moissyeenko I.V., Noskova E.V.

MARKETING TOOLS

Using mobile marketing as means of sale promotion
Nikonorova A.V.

Marketing audit and development strategy design in Accounting and reporting department of ‘Zheldoruchet’ (affiliated branch of OАО Russian Railways)
Fedorova O.V., Romanova A.D.

MARKETING RESEARCH

Global research by marketing analysis – 2009
Irmeli Hirvensalo

Features of preferences and consumer demand of housekeeping in the market of bakery products of Penza region
Grjaznova J.E., Suhanova T.V.

Problems and perspectives of Nizhny Novgorod tourist market services
Efremova M.V.

Marketing research of car press in Magnitogorsk-city
Limareva Y.A., Limarev P.V., Savos’ko E.S.

Index research of consumer sentiments
Demidov A.M.

Dynamics of spending on tobacco and alcohol products
Markova K.P.

MARKETING COMMUNICATIONS

Models of communication impact in marketing
Dushkina M.R.

The advertisement of the drugs in pharmaceutical marketing
Belskikh I.E., Kulagina S.V.

MARKETS: STATE AND DEVELOPMENT

From traditional market to innovative market
Somova E.Y.

The Growing-Points and Investment Potential of Russian Economy in 2010
Dobrovolskiy V.P.

MARKETING FOR NON-PRODUCTIVE SPHERE

Launching a new product onto the Russian market (exit agritourism to Italy)
Medvedeva A.V.

DISCUSSION CLUB

Heuristics and «traps» in the marketing theory
Frolov D.P.

Ones more about some main marketing notions
Golubkov E.P.

BRIEFS

From consumer world to people world
Antonov D.M.

PUBLICATIONS

Business situations in marketing. 33 case studies
Golubkova E.N., Shirochenskaya I.P.