Contents of N5/2010

all contents

CONTENTS

ANTI-CRISIS MARKETING

Anti-crisis mar keting policy of independent retailer
Grishin V.V.

MARKETING TOOLS

Decision-making in marketing on the bases of quantitative evaluation of objects
Faskhiev H.A.

Corporate customer in the enterprise marketing system
Kapustina L.M., Babenkova A.V.

MARKETING RESEARCH

Marketing research of consumer preferences for mushrooms and Biysk’s inhabitants being in the know about the mushrooms nutritive value
Shcheglova I.V., Vereshchagin A.L., Moxin M.A.

Marketing research of specialized periodical magazines
Tihonova G.P.

Some results of studies of specialized small wholesalers cluster
Sidorchuk R.R.

Dynamics of expenditures on day-to-day goods per annum
Markova K.P.

Results of crisis research «Russian consumer»
Demidov A.M.

MARKETING COMMUNICATIONS

Effective sales promotion at the market of software products
Amirdzhanova A.F.

NEObranding: from emotions to feeling s!
Kulman A.N.

Using «product placement» in marketing communications
Pashutin S.B.

MARKETING FOR NON-PRODUCTIVE SPHERE

Brand «Ingosstrakh» influence on company’s goals achievement and influence of company’s goals achievement on its brand
Makarova M.E.

DISTRIBUTION CHANNELS

Queue as an indicator of development of socio-economic system
Burganov R.A.

Back to future – tendency to opening manufacturer’s chain-stores is necessary or perspective?
Ohorzina J.O.

PUBLICATIONS

List of dissertation on marketing and advertising defended in the first half-a-year 2010
Limarev P.V.