Contents of N6/2010
MARKETING THEORY AND METHODOLOGY
Pro spects for the development of marketing
Integrated ABC-XYZ-analysis of the product range and customer base
(on the example of the company «Podmoskovny Bread»)
Shitova Y.Y., Gusarova E.V.
Simulation in marketing planning
Cluster matrix for textile market of Chuvashia (Russia)
Strategic marketing audit of consumers' satisfaction for a commercial
The adjustment of marketing strategy based on the results of market research
Expo-marketing: the economic contents of special concepts and terms
Success of deep penetration strategy of «Mcdonald's» to the Russian market
Pikhtina I.N., Avseenkova M.V., Egorova E.V.
Marketing and psychological aspects of business conversations
Zaytseva O.S., Chardymsky M.G.
The promotion of brands to the pharmaceutical market
Russian still can't sort out what the telemarketing is...
Branding, culture of the nation and its image
MARKETING FOR NON-PRODUCTIVE SPHERE
Securities marketing: model of investor decision making
Social media and marketing
Should the marketing help other subdivisions of the company
Postfinance for marketing projects threatens the market
Think global – act local
Factoring for marketing
Secrets of child marketing