Contents of N6/2010

all contents

CONTENTS

MARKETING THEORY AND METHODOLOGY

Pro spects for the development of marketing
Kozin V.A.

MARKETING TOOLS

Integrated ABC-XYZ-analysis of the product range and customer base
(on the example of the company «Podmoskovny Bread»)
Shitova Y.Y., Gusarova E.V.
Simulation in marketing planning
Sulitckiy V.N.
Cluster matrix for textile market of Chuvashia (Russia)
Somova E.Y.
Strategic marketing audit of consumers' satisfaction for a commercial
organization
Alekseeva I.V.

MARKETING RESEARCH

The adjustment of marketing strategy based on the results of market research
Volovikov B.P.

MARKETING COMMUNICATIONS

Expo-marketing: the economic contents of special concepts and terms
Simonov K.V.
Success of deep penetration strategy of «Mcdonald's» to the Russian market
Pikhtina I.N., Avseenkova M.V., Egorova E.V.
Marketing and psychological aspects of business conversations
and negotiations
Zaytseva O.S., Chardymsky M.G.
The promotion of brands to the pharmaceutical market
Gurov V.A.
Russian still can't sort out what the telemarketing is...
Bazyleva I.A.
Branding, culture of the nation and its image
Akulich M.V.

MARKETING FOR NON-PRODUCTIVE SPHERE

Securities marketing: model of investor decision making
Gabidinova G.S.

DISCUSSION CLUB

Social media and marketing
Naydgell Hollis

SHORT MESSAGES

Should the marketing help other subdivisions of the company
Tyurin D.V.
Postfinance for marketing projects threatens the market
Simonov M.Y.
Think global – act local
Julie Clark
Factoring for marketing
Nechayeva N.G.
Secrets of child marketing
Ulyanskiy O.V.