CONTENTS:

MARKETING THEORY AND METHODOLOGY

Theoretical aspects of the concepts and indicators of market conditions
Romanova I.M., professor of chair of marketing, commerce and logistics Far Eastern Federal University, е-mail: rim.6767@mail.ru
Trotsenko A.N., specialist of chair of marketing, commerce and logistics Far Eastern Federal University, е-mail:  anastasiya_troce@mail.ru

Approaches to the definition of «market conditions» are discussed in the article. The essence of the concept of «market conditions» is defined. Classification of market conditions performance are presented and their characteristics are given.
Keywords: general economic market conditions, market conditions, trade conditions, indicators of market conditions.

Sources
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Formation of the concept of «Economic situation (conjuncture)»
Moissyeenko I. V., assistant of the chair of marketing, commerce and logistics Far Eastern Federal University, Vladivostok, e-mail: gold4232 @mail.ru
Noskova E. V., Cand.Econ.Sci., associate professor of the chair of marketing, commerce and logistics Far Eastern Federal University, Vladivostok, e-mail: noskova05@mail.ru

The article reveals the ideological preconditions of the concept of economic situation, deals with the experience of using the term economic situation abroad and national economic science, described the Russian and foreign organizations that specialize in the research of the market situation
Keywords: economic conditions, market, market institutions, scientific direction, the ideological preconditions

Sources
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Theoretical foundations of innovation governance of the university: concept and types of innovation and innovation activities of high school
Romanova I.M., professor of chair of marketing, commerce and logistics Far Eastern Federal University, е-mail: rim.6767@mail.ru
Efremova P.V.graduate student of chair of marketing, commerce and logistics Far Eastern Federal University, е-mail: batareyathebest@mail.ru

Approaches to definition of concepts of innovation and innovation activity are considered and identified the major deficiencies of the existing definitions in this article. The basic features of the concepts of innovation and innovation activity are identified. Author’s definitions of innovation and innovation activity are formulated. The structure and characteristics of innovation activities of the university are revealed.
Keywords: innovation; innovation process; innovation activity; concept and essence of innovation; innovation activity of the university.

Sources
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INNOVATIVE MARKETING

Brand as a «growth point» of territory innovative development
Groshev I.V., Doctor of Economics, Doctor of Psychology, Honoured Science Worker of the Russian Federation, Professor, Pro-rector of Tambov State University named after G.R. Derzhavin, е-mail: aus_tgy@mail.ru
Shapkina Yu.V., Post-graduate student of Stuff Management and Marketing Department of Tambov State University named after G.R. Derzhavin, е-mail: aus_tgy@mail.ru
The article describes the role of innovations for territory development and formation of innovative development territories. The concept of brand of innovative development territory is specified. A territory brand is seen as its «growth pole».
Keywords: territory brand, growth pole, innovations, territory.

Sources
1.Results Analysis of International Scientific Research of Humanitarian Technologies Centre // URL: http www.gtmarket.ru
2.Beketov N.V. Branding: to the socio-cultural analysis of the notion // Marketing in Russia and Abroad. – 2007. – № 5. – PP. 39-43.
3.Vizgalov D.V. City Marketing: practice in search of theory // Marketing in Russia and Abroad. – 2008. – № 3. – PP. 78-85.
4.Golubkov E.P. Once More about the Notion of ‘Brand’ // Marketing in Russia and Abroad. – 2006. – № 2. – PP. 4-15.
5.Groshev I.V., Krasnoslobodtsev A.A. System Brand-Management – M.: UNITY-DANA, 2012. – 655 p.
6.Groshev I.V., Krasnoslobodtsev A.A. Emotional Branding and consumer’s behavior // Issues on Theory and Practice of Management. International Journal. – 2012. – № 7-8. – PP. 119-126.
7.Groshev I.V., Stepanycheva E.V. Brand as an Element of Organizational Culture: (general characteristics) // Economics and Management. – 2006. – № 1. – PP. 83-86.
8.Groshev I.V., Stepanycheva E.V. Instruments of Forming Brand Territory // Marketing in Russia and Abroad. – 2011. – № 5. – PP. 54-64.
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13.Chernatony L., McDonald M. Branding. Creating Powerful Brands. – M.: UNITY-DANA, 2006. – 559 p.
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MARKETING RESEARCH

Data of authorities, local governments and nonprofit organizations as sources of marketing information
Petryashov D.V.,Deputy Director on marketing of the company «Pauer Control Dzhenereyshn», e-mail: petryashov@gmail.com

This article focuses on the use of information, government, local governments and nonprofit organizations in the practice of marketing. Describes the legal regulation of the provision of such information, a classification of publication channels, as well as consider the specifics of individual sources of marketing information
Keywords: external environment firms, sources of information, market research

Sources
1. The Federal law from February 9, 2009. no. 8-FZ «On ensuring access to information about activity of state bodies and bodies of local self-government» / / the Russian newspaper. - 2009. - №25.
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3. Federal law dated 1 December 2007. № 315-F3 «On self-regulating organizations» (with amendments and additions) / / Russian newspaper. - 2012. - №144.
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Researching into the price aspects of supply and sales activities of milk subcomplex enterprises of Saratov region
Gritchina M.N., Candidate of the economic sciences, Assistant professor of the chair Management of agrarian production , Saratov state agrarian university in honor of N.I.Vavilov, Russia, e-mail: nachti2@yandex.ru
On the market environment success of supply and sales activity of enterprises first of all depends from their capacity for fast adopting to the price competition factors. Researching into the price aspects of supply and sales activity of enterprises permits to determine the look-ahead capacity of sales and to develop the priority course of milk sub complex Saratov region.
Keywords: supply and sales activity, price aspects, dairy production market, inter-branch relations, competition, development strategy, milk sub complex, profitability, efficiency

Sources
1. This MCX Saratov region: The shorthand report of meeting of the Interdepartmental SO working group MCX concerning development of dairy cattle breeding in the Saratov region. – Saratov, 06.07.2012. [Electronic resource]. URL: http:// www.minagro.saratov.gov.ru/
2. Larionov M. A. Results of monitoring of consumer expenses of house farms of the Saratov region in crisis//the Messenger СГСЭУ. – 2012. – No. 1 (35).
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4. Gritchina M. N. Dynamics and structure of consumer expenses of house farms of the Saratov region in Crises/materials NPK PPS. – SGAU publishing house to them N.I.Vavilov. – 2011

MARKETING COMMUNICATIONS

Concepts, functions and meaning of exhibition activities
Kudryashova О.А., the graduate student of chair of marketing of REU of G. V. Plekhanov, e-mail: olya_1011@mail.ru

In this paper we consider the main definitions and concepts of such the forms of exhibition activities as an exhibition and a trade fair. We give the exhibition and trade fair classification, formulate the objectives of taking part in the exhibition, build up the relevance tree of exhibition marketing. Also we formulate the functions for exhibition exponents.
Keywords: exhibition, trade fair, exhibition activities, exponent, exhibition classification, objection of exhibition activities, relevance tree, marketing

Sources
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2. Belyavsky A. Exhibition as instrument of marketing//Food business. – 2002. – No. 9. – Page 21.
3. E.P.Marketing's pigeons. Dictionary of terms. – M: Business and Service, 2012.
4. Gusev E.B., Prokudin V.A., Salashchenko A.G. Bases of exhibition activity: an educational and methodical grant / under the editorship of N. P. Laverov. – M: Dashkov and Co, 2000.
5. Zakharenko G. Exhibition. Equipment and technology of success. – M: Top, 2006.
6. The concept of development of exhibition and fair activity in the Russian Federation. It is approved by the Government of the Russian Federation at meeting on March 29, 2001//the Magazine directory about exhibitions and business meetings Expomir . – 2001. – No. 3-4. – Сб. «Exhibitions in Russia and abroad 2001/2002». – Vyp. 2.
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MARKETING FOR NON-PRODUCTIVE SPHERE

Marketing of information technology: features and tools
Parhimenko V.A, Candidate of the economic sciences, Assistant professor, head of the department of economy of UO BGUIR , e-mail: parkhimenko@bsuir.by
Strezh V.M., master of economic sciences, teacher of chair of management of UO BGUIR , marketing expert of JSC Dzhenereyshn-Pi Consulting, e-mail: fujiwara.naoki@gmail.com
Bondarenko M.N., director for GP Solutions GmbH product,  e-mail: m.bondarenko@gp-sol.ru

IT products and services concerning their features in comparison to traditional goods and services are being examined. Marketing tools in IT business are being described in the framework of 4P-approach. Thus product decisions, pricing, distribution (place) and promotion activities in marketing of IT are being analyzed.
Keywords: marketing, IT, software, marketing-mix.

Sources
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2.Online distribution // Wikipedia. Mode of access: http://en.wikipedia.org/wiki/Online_distribution
3.Generation-P Consulting Ltd. // High Tech Park. Mode of access: http://www.park.by/it/enterprise-10/type-full/
4.Knowledge and Expertise // SamSolutions’s Corporate Web-site. Mode of access: http://www.sam-solutions.ru/technology_expertise.aspx
5.Innovative Society of the Republic of Belarus: Statistical Digest. – Minsk: National committee of Statistics, 2011.
6.CactusSoft // High Tech Park. Mode of access: http://www.park.by/it/enterprise-255/type-full/
7.Viaden Media’s Corporate Web-site. Mode of access: http://www.viaden.com/
8.Platforms and tools // EPAM Systems’ Corporate Web-site. Mode of access: http://www.epam.by/hwwork-skillset.htm
9.Search through companies-residents // High Tech Park. Mode of access: http://www.park.by/it/enterprises/type-search/
10.Registration Statement on Form S-1 for IPO of EPAM Systems // NASDAQ. Mode of access: http://ipo.nasdaq.com/edgar_conv_html%5C2011%5C06%5C10%5C0001193125-11-162771.html
11.Booms, B.H., Bitner, J. Marketing Strategies and Organization Structure for Service // Marketing of Services. – 1981. – pp. 47-51.
12.Chai Lee Goi. A review of marketing mix: 4P or more? // International Journal of Marketing Studies. – 2009. – №1.

COMPETITIVENESS

The forming of competitive strategy of sea transport junction in the context of institutional approach and relationship marketing
Botnaryuk M. V., Docent, Candidate of economic science, department of “Economy and management” Admiral Ushakov state maritime university, e-mail: mia – marry@mail.ru

The article is devoted to the researching the question of low home sea ports competitiveness. The main factors which exert negative influence on sea ports competitiveness are considered in the article. The algorithm of forming of investigated object competitive strategy based on new approaches that will rise it’s competitiveness is offered.
Keywords: competitive strategy, institutional approach, relationship marketing, sea port, sea transport junction

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2.Vessels do not call to our harbor.– Conditions of access:   www. URL :   http://inmarlegal.ru/press/publications/marine_law/v_nashu_gavan_ne_zahodyat_korabli/ v_nashu_gavan_ne_zahodyat_korabli2/.– 15.07.2012.
3.How will do the sea weather? – Conditions of access:  www. URL : http://promreview.net/moskva/kto-sdelaet-pogodu-u-morya.–15.07.2012.
4.Kusch S.P. Marketing relationship on the industrial markets: monograph.– С. – Peter. State university, management department, SPb.: S. – Peterb. Satae  university, 2006 . – 272 с.
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6.Oleynik A.N. Institutional  economics : textbook. – М.: Infra–M, 2004. – 416 c.
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8.Dues or extortions? – Conditions of access:  www. URL : http://www.mbsz.ru/07/47864.php.–15.07.2012.

Taking into account consumers’ opinions at a choice of a new product parameters
Faskhiev Kh.A., Doctor of science technical, professor, The Ufa state aviation technical university, e-mail: faskhiev@mail.ru
Krakhmaleva A.V., сand. of еconomic sciences, Ufa state academy of economy and service, e-mail: dann76@mail.ru

The technique of determination of rational technical and economic parameters of the lorry and its units is given at design by integrated criterion net current value. Practical application of a technique is shown on an example of a choice of the engine for the designed the all-transport car by loading capacity of  5,5 tons.
Keywords: lorry, development, technical and economic indicators, competitor, net current value.

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1. Faskhiyev Kh.A. Whether accession to WTO will affect automotive industry of Russia? - EKO. – 2012. - №4. – P. 135-151.
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3. Lynn, Reylli R. Blockbusters. Sensational products – a way to success. - M: Nuclear heating plant: Transit book, 2005. - 235 p.
4. Faskhiyev Kh.A., Shaykhutdinov I.F. Development of the specification on the competitive car. - Naberezhnye Chelny: Publishing house  INIKA, 2009. - 165 p.
5. Gissin V.I. Product quality control. - Rostov on Don: Fenikc, 2000. - 256 p.
6. Faskhiyev Kh.A., Kostin I.M. A technical and economic assessment of lorries when developing. – Naberezhnye Chelny: Publishing house Kamsky polytechnical institute, 2002. - 479 p.
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Analysis of Kanc-Eksmo‘s competitiveness
Golubkova E.N., the professor of chair of marketing of REU of G. V. Plekhanov; e-mail: red@dis.ru
Shchelak А., the student of chair of marketing of REU of G. V. Plekhanov, e-mail: annashchelak@mail.ru

In article  Kanc-Eksmo company was characterized as operator on  stationery  market. Russian stationery and office goods market was being analyzedfor different its segments. Competitiveness of Kanc-Eksmo company was estimated. It was considered the competitive strategies for  Kanc-Eksmo company.
Keywords: stationery, market, market segment, competitiveness, strategy, marketing.

Sources
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2. E.P.Market's pigeons researches: theory, methodology and practice. – M: Financial press, 2007.
3. Golubkova E.N., Sidorchuk R. R. Marketing management of the goods: manual. – M: Business and Service, 2012.
4. Lifshits I.M. Theory and practice of an assessment of competitiveness of the goods and services. – 2nd prod. – M: Юрайт, 2008.
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6. Yudanov A.Yu. Competition of the goods and practician: educational and practical grant. – M: GNOME and Д, 2011.
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MARKETING OF PROCUREMENT

The application of the product approach to the selection of suppliers in the procurement process
Pleshchenko V.I., candidate of economic sciences, FSUE «Goznak», Head of department, e-mail: v_pl@mail.ru

One of the key aspects of the procurement activity of the enterprise is the selection of suppliers. How well prepared and carried out the procurement procedure, as selected by the contracting parties shall carry out their obligations and the extent to which the subject of the contract conforms to internal customers depends largely on the stability of the production process and the dynamics of financial and economic performance of the company. This article discusses the main issues of interaction with suppliers at the present stage and is invited to look at the result of the selection as a product that has specific requirements in terms of quality and production costs.
Keywords: the selection of suppliers, procurement procedures, process approach, product approach, assessment of the effectiveness of the selection of suppliers.

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LEGAL REGULATION OF MARKETING

Personal information can be sold or be protected
Wagner K.R.,
Zherebenkova N.V.,

Since the beginning of the questionable performance audits of the law - On Personal Data (152-FZ), the first in the field of attention Roskonadzor got coupon services. Further testing will affect companies that hold even greater customer information. How to meet the auditors armed with painstaking preparation and wrap in its favor? - See this article.
Keywords: post mailing, e-mail-marketing, address mailing, Internet SMS mailing, increase of sales, loyalty increase, increase of recognition of a brand, client database, Federal law on personal information, coupon services, subscription, protection of a client database, loyalty program, marketing of relationship.

Sources
[Electronic resource].URL: http://base.consultant.ru/cons/cgi/online
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