No. 5 (2022): Маркетинг в России и за рубежом № 5 2022

Статьи

• The new marketing approach and its place in entrepreneurship

  A.I. Leonow

  • JATS XML (Русский)

• Marketing in Russia – new reality 2022

  V.G. Orlova, T.S. Ivannikova

  • JATS XML (Русский)

• The study of marketing application by small and medium-sized businesses in the region

  T.I. Sherstobitova, L.B. Yesina, M.D. Sherstobitov

  • JATS XML (Русский)

• How audience behavior patterns and content consumption on social networks have changed during the COVID-19 pandemic in Russia

  M.Yu. Ponomarenko

  • JATS XML (Русский)

• Model of management of sales channels in the crisis period

  K.S. Tyesov

  • JATS XML (Русский)

• Chatbots in economics and business: challenges and opportunities

  D.V. Strizhakov, E.N. Strizhakova

  • JATS XML (Русский)

• Using the tools of emotional intelligence in the creating of the cafe SOCIETY MAG BRAND

  D.A. Bartashevich, N.V. Rebrikova

  • JATS XML (Русский)

• The importance of marketing communications in shopee's marketing mix strategy in Vietnam

  Thi Phuong Thuy To, V.A. Koshel

  • JATS XML (Русский)

• The history of the emergence and development of advertising discourse in China

  Xuefei Ma

  • JATS XML (Русский)

• Marketing approach 5.0 to business education programs implementation using artificial intelligence technologies

  L.A. Danchenok, E.Yu. Kulakova

  • JATS XML (Русский)

• Trends in the fashion industry in the conditions of COVID-19

  M.R. Airapetian

  • JATS XML (Русский)

• Marketing in the pharmaceutical market: current realities

  N.A. Samigulina

  • JATS XML (Русский)