No. 2 (2023): Маркетинг в России и за рубежом № 2 2023

Статьи

• Marketing classification of market niches

  B.E. Tokarev

  • JATS XML (Русский)

• Application of a machine learning algorithm to sizing of regional retail motor fuel market

  E.I. Belov

  • JATS XML (Русский)

• Recommendation systems as a tool for user’s experience improving

  Y.O. Terpyak

  • JATS XML (Русский)

• Features of consumer choice of sustainable fashion products

  V.V. Gerasimenko, A.N. Trotsenko

  • JATS XML (Русский)

• Improving the marketing mechanism for managing the loyalty of food products consumers

  N.P. Ketova, A.A. Vardanyan

  • JATS XML (Русский)

• Consumers motivation management of integrated mountain climate resort services

  M.V. Bogdanova, V.G. Bogdanova

  • JATS XML (Русский)

• Marketing analysis of higher education institutions reputation

  I.A. Dorokhova

  • JATS XML (Русский)

• Fear as a tool to attract visitors to the museum

  T.L. Shklyar

  • JATS XML (Русский)

• PR-strategy for a public clinical hospital: public service for the welfare and health of people

  А.М. Vafin

  • JATS XML (Русский)

• Tools and technologies for the effective formation of the regional university image

  N.S. Mushketova, A.V. Kandybina

  • JATS XML (Русский)

• Market of electric vehicles – stable growth

  Kh.А. Faskhiev

  • JATS XML (Русский)