No. 1 (2026): Маркетинг в России и за рубежом № 1 2026

Статьи

• Impression economy as a new tool for developing marketing strategy

  M.V. Sembratskiy, E.A. Titova

  3-9

  • JATS XML (Русский)

• Research of visual communication trends in grocery chains in digital marketing based on content analysis

  Ju.V. Loginova, I.S. Leont'ev

  10-17

  • JATS XML (Русский)

• Psychological aspects of the influence of mass communications on the reproductive attitudes of young people in late adolescence and early adulthood

  T.L. Shklyar, E.V. Petushkova

  18-29

  • JATS XML (Русский)

• Peculiarities of influence marketing application as a promotion tool in the cosmetic market

  E.G. Kozhoridze

  30-36

  • JATS XML (Русский)

• Responsible consumption in the fashion industry: a generational approach to identifying key influencers

  V.K. Seiranova, T.V. Gudkova

  37-49

  • JATS XML (Русский)

• Analysis of economic factors influencing consumer behavior in the furniture market

  R.E. Zubov

  50-58

  • JATS XML (Русский)

• Features of the premium segment in the Russian fashion clothing and accessories market

  M.R. Airapetian

  59-67

  • JATS XML (Русский)

• ESG initiatives in territorial branding of Russian industrial northern territories

  O.V. Kozhevina, A.N. Ryakhovskaya

  68-74

  • JATS XML (Русский)

• Methodology for assessing the maturity and algorithm for building a lawyer’s personal brand: development and testing

  K.A. Danilova, Z.K. Zakirova

  75-82

  • JATS XML (Русский)

• The harmonization of product ranges as a factor in the sustainability of business ecosystems

  A.I. Leonow, A.D. Kovzel

  83-91

  • JATS XML (Русский)

• Ethics and legal aspects of internet marketing in the restaurant business: issues of data confidentiality and liability

  A.A. Azgarov

  92-102

  • JATS XML (Русский)