No. 1 (2021): Маркетинг в России и за рубежом № 1 2021

Статьи

• Specifics of using marketing tools in the restaurant industry during the coronavirus pandemic

  N.P. Ketova, D.A. Butusova

  3-10

  • JATS XML (Русский)

• Some aspects of consumer experience emotionalization

  M.V. Orlova, S.D. Ionov, M.V. Romashova

  11-19

  • JATS XML (Русский)

• Studying the perspective of memes utilization as a core of advertising campaign - the case of meme «30-year old boomer» and energy drink «Monster Energy» of Coca-Cola company

  I.D. Davydov, V.A. Masalev, P.A. Kolesov, V.A. Ivanova

  20-29

  • JATS XML (Русский)

• Cannibalism in brands

  N.A. Voronina

  30-33

  • JATS XML (Русский)

• Analysis of hand-made articles promotion on the Russian market

  I.V. Karnauh, A.O. Kostina

  34-39

  • JATS XML (Русский)

• Methods of «explosive» PR in the media-industry

  A.S. Gusynin

  40-45

  • JATS XML (Русский)

• Offer on the market of dietary confectionery: specifics and prospects of development

  E.A. Antineskul, M.A. Remnjova

  46-56

  • JATS XML (Русский)

• Analysis of the cyber security market development in Russia and abroad

  N.A. Kazakova, A.A. Petyukova

  57-64

  • JATS XML (Русский)

• Telecommunication services market: opportunities and threats during the crisis on the example of «ER-Telecom Holding»

  V.D. Dobrovlyanin, A.N. Khatskelevich

  65-74

  • JATS XML (Русский)

• Problems and prospects of retail trade in Russia: the first results of the pandemic and what awaits us in the foreseeable future

  M.E. Seifullaeva, V.P. Cheglov, S.V. Panasenko

  75-84

  • JATS XML (Русский)

• Innovative marketing in dairy economy branch: foreign experience

  G.A. Belyankin

  85-94

  • JATS XML (Русский)

• Marketing strategies for increasing the efficiency of local industrial enterprise

  Sanjarbek Komiljon ugli Boyjigitov

  95-97

  • JATS XML (Русский)

• Standardization of marketing research as a way to improve the quality of R & D

  M.Yu. Chaykov

  98-100

  • JATS XML (Русский)