No. 4 (2023): Маркетинг в России и за рубежом № 4 2023

Статьи

• Modern consumer behavior of Russians: features and trends

  A.A. Fedosenko

  • JATS XML (Русский)

• Analysis of market potential for the development of company investment strategy

  S.E. Bukhtiyarov

  • JATS XML (Русский)

• The concept and tools of experience gamification in the management of external and internal target audiences of the brand

  P.O. Khrolenok, D.V. Soloveva, A.A. Vorobeva

  • JATS XML (Русский)

• Segmentation of Russian internet users of older ages

  P.O. Sivov

  • JATS XML (Русский)

• Multisensory study of consumer behavior when choosing cheese in the mass demand segment

  N.N. Kalkova

  • JATS XML (Русский)

• The fashion industry's consumption by young people in the context of environmental challenges

  A.N. Timokhovich, Ts.S. Filenko, A.S. Lelyakova

  • JATS XML (Русский)

• The person consuming: who is he in 2023?

  K.A. Danilova, Yu.A. Maltseva

  • JATS XML (Русский)

• Digital tools in the marketing promotion of exhibitions: prospects of use

  A.V. Prokhorevich, M.V. Lobanova, A.K. Darchenkova

  • JATS XML (Русский)

• Formation of youth and pupils patriotic consciousness of junior grades through social PR

  E.V. Dianina, A.A. Abramova, I.R. Borodina, A.A. Yurshina

  • JATS XML (Русский)

• Title sponsorship: russian and foreign experience (using the example of Emirates and Tinkoff)

  E.T. Korotkevich, E A. Yavdolyuk

  • JATS XML (Русский)

• The role of brand communications in the formation of an attractive image of an employer company

  A.V. Ivanov

  • JATS XML (Русский)

• Issues of marketing support of the university functioning in Russia in modern conditions

  V.A. Bondarenko, M.A. Rybalko, A.A. Sozinova

  • JATS XML (Русский)

• Relocation as a special kind of tourism

  M.A. Simonyan

  • JATS XML (Русский)