No. 6 (2023): Маркетинг в России и за рубежом № 6 2023

Статьи

• Marketing of innovations: tools and methods

  E.N. Strizhakova, D.V. Strizhakov

  • JATS XML (Русский)

• Сorporate values transformation factors in modern conditions in the context of the evolution of strategic management

  T.N. Krasyuk

  • JATS XML (Русский)

• Regional Demand for Medicines during the COVID-19 Pandemic

  O.В. Yarosh, N.Z. Velgosh

  • JATS XML (Русский)

• The practice of implementing research procedures in design design

  V.S. Matyushkin

  • JATS XML (Русский)

• Research of the commodity market and consumer preferences when selecting cosmetic products based on therapeutic mud

  O.N. Gutnikova

  • JATS XML (Русский)

• Life cycle oriented communication campaign of a social project

  Y.V. Loginova

  • JATS XML (Русский)

• Analysis of communicative policy in marketing promotion of city special events

  L.F. Shaybakova, V.A. Shelginskaya

  • JATS XML (Русский)

• Аlgorithm for developing a product naming for the biologically active additives

  Yu.A. Zuenkova, M.D. Grineva, A.V. Syrovegina

  • JATS XML (Русский)

• Elaboration of the service company development strategy based on market analysis

  M.V. Kuznetsova, E.G. Zinovyeva, P.V. Limarev

  • JATS XML (Русский)

• Development of franchise relations in the USA and Canada: common and distinctive features

  V.V. Panyukova

  • JATS XML (Русский)

• Development of the regional construction materials market in the context of economic transformation

  K.V. Novikova, O.A. Dicheskul, E.D. Oshepkova

  • JATS XML (Русский)