No. 3 (2024): Маркетинг в России и за рубежом № 3 2024

Статьи

• Consumer value as the basis for developing a marketing business model

  E.V. Komarnitskaya

  • JATS XML (Русский)

• Methodology for studying the satisfaction of visitors to cultural and recreation parks

  L.A. Korchagova, K.A. Mikhaleva

  • JATS XML (Русский)

• Development of research methods for measuring consumers' attachment to luxury brand

  A.V. Sholomova

  • JATS XML (Русский)

• An application of attribution models for evaluating marketing performance

  A.S. Mariashina, A.E. Olkova, A.S. Piskulina

  • JATS XML (Русский)

• Features of young people's consumer behavior in the fast fashion segment

  A.N. Timokhovich

  • JATS XML (Русский)

• Analysis of viewing series’ features to promote visual content in Russia

  D.V. Dolgopolov, V.S. Markina

  • JATS XML (Русский)

• Conceptual model of marketing communications as a tool for consumer personality management

  N.P. Ketova, A.A. Vardanyan

  • JATS XML (Русский)

• Strategic marketing planning using the example of promotion of a budgeting application

  A.D. Derzhavina, E.R. Kurmanaliev

  • JATS XML (Русский)

• The development of hobby online schools in Russia

  E. A. Laricheva

  • JATS XML (Русский)

• The impact of artificial intelligence on marketing education

  R.R. Sidorchuk

  • JATS XML (Русский)

• Predicting customer lifetime value in retail using machine learning methods

  M.Yu. Lamanov, T.V. Deinekin

  • JATS XML (Русский)

• How artificial intelligence is changing the approach to interacting with customers and creating personalized offers

  E.V. Denisova, A.A. Filimonova

  • JATS XML (Русский)

• Analysis of the use prospects of artificial intelligence technologies for marketers training

  B.E. Tokarev

  • JATS XML (Русский)