No. 6 (2021): Маркетинг в России и за рубежом № 6 2021

Статьи

• Prospects for increasing the price potential of cultural and religious tourisт products

  S.A. Lebedeva, M.Yu. Belyakova, A.O. Zvereva

  • JATS XML (Русский)

• Comparative analysis of the international and Russian practice based on the marketing research of the perceived accessibility

  A.V. Lukina,, R.R. Sidorchuk, S.V. Mkhitaryan,, A.A. Stukalova

  • JATS XML (Русский)

• Consumers’ perception of digital spying

  A.I. Leonov

  • JATS XML (Русский)

• Improving the marketing characteristics of ice cream based on a research of consumer preferences

  O.N. Ulanovskaya, Yu.A. Eremenko

  • JATS XML (Русский)

• Branding in the market of sport and entertainment services

  L.M. Kapustina, V.A. Shelginskaya

  • JATS XML (Русский)

• Manipulation as a marketing communication tool

  A.A. Fedosenko

  • JATS XML (Русский)

• Russian advertising market: state and forecast of development in period the COVID-19 pandemic

  N.V. Rubtsova

  • JATS XML (Русский)

• Competitive ability of higher professional education in Russia: country trends and directions of development

  S.G. Bychkova, N.V. Kokoreva, S.A. Silina

  • JATS XML (Русский)

• Space tourism market: analysis of development factors, target consumers and economic indicators

  I.V. Groshev, S.V. Koblov

  • JATS XML (Русский)

• Non-potable water market: characteristics, functions and development prospects taking into account global challenges

  N.N. Krupina

  • JATS XML (Русский)

• The market of soft drinks: current state, development prospects and promotion strategy in food retail

  V.D. Dobrovlyanin, A.N. Khatskelevich

  • JATS XML (Русский)