No. 4 (2022): Маркетинг в России и за рубежом № 4 2022

Статьи

• Ethical aspects of introducing the concepts of corporate social responsibility and

  O.A. Shalnova, O.P. Gavrilina

  • JATS XML (Русский)

• Cooperation marketing: involvement of clients in the work of the organization

  V. A. Morozov

  • JATS XML (Русский)

• Evaluation of approaches to the classification of online stores

  L.V. Bezpalko

  • JATS XML (Русский)

• Price formation control within a production association by optimization of its

  E.A. Dronov, V.N. Samochkin, V.I. Barakhov

  • JATS XML (Русский)

• The multi–criteria analysis of the alternative supplier pool in the engineering sector

  M.A. Golubeva

  • JATS XML (Русский)

• Omnichannel approach in the implementation of patient support programs

  M.D. Grineva, Yu.A. Zuenkova

  • JATS XML (Русский)

• Personnel readiness marketing research of service enterprises to the digitalization of workplaces

  Yu.А. Limareva

  • JATS XML (Русский)

• Advertising brief – formality or advertising product quality guarantee?

  E.V. Shishkina

  • JATS XML (Русский)

• Features of educational services promotion in the digital environment

  V.O. Pokul, Yu.A. Karaeva

  • JATS XML (Русский)

• Building reputation of a KIBS-firm

  M.V. Orlova, S.G. Bychkova, D.A. Fadeev

  • JATS XML (Русский)

• Features of positioning of medical and health-improving products used by enterprises of the sanatorium-resort complex

  M.S. Oborin

  • JATS XML (Русский)

• New vision of SMM's strategy

  Yu.А. Slobodinskiy, A.А. Vereteno

  • JATS XML (Русский)