No. 6 (2022): Маркетинг в России и за рубежом № 6 2022

Статьи

• International marketing in the post-pandemic period, taking into account the realities of sanctions

  V.A. Bondarenko, A.A. Voronov, Bian Xu

  • JATS XML (Русский)

• Exploring the relationship between service design and value creation in marketing

  I.V. Shchepetova

  • JATS XML (Русский)

• AI-technology assessment of the demand for new digital products

  G.L. Azoev, E.V. Sumarokova

  • JATS XML (Русский)

• Influence-marketing in a regional university: analysis of external factors and target audiences

  N.S. Mushketova, E.Yu. Marusinina, V.V. Tkachev

  • JATS XML (Русский)

• Development of a marketing strategy for the penetration of Russian healthcare provider into the world market

  E.V. Chernyshev

  • JATS XML (Русский)

• Directions for the development of marketing tools in the context of digitalization of markets

  R.N. Magomedova

  • JATS XML (Русский)

• Reputational risks and perspictives for Russian brends at foreign markets

  Yu.A. Zuenkova, V.D. Sekerin

  • JATS XML (Русский)

• Algorithm for studying consumer preferences in the market of medical services

  A.G. Guzenko, A.V. Loksha

  • JATS XML (Русский)

• Some aspects of the company's reputation management in the digital environment

  D.A. Fadeev, M.V. Orlova

  • JATS XML (Русский)

• Cooperation potential of the territories: features of formation and assessment guidelines

  I.S. Vazhenina, S.G. Vazhenin

  • JATS XML (Русский)

• Theoretical and methodological aspects of the competitiveness of transport enterprises

  E.G. Gusev, O.B. Bogdanova, N.Yu. Porshkevich

  • JATS XML (Русский)

• Belarus industrial enterprises in the EAEU market: position and development trends of their entrepreneurial activities

  A.S. Sverlov, V.S. Golik, A.A. Tsygankov

  • JATS XML (Русский)