No. 1 (2023): Маркетинг в России и за рубежом № 1 2023

Статьи

• Theoretical prerequisites for the formation of neurobranding as a new scientific direction

  N.N. Kalkova

  • JATS XML (Русский)

• The human-consumer model and marketing of the future

  V.A. Morozov

  • JATS XML (Русский)

• Marketing in the conditions of sanctions

  E.P. Golubkov

  • JATS XML (Русский)

• Evaluation of using strategic marketing management tools to determine the potential growth of company's profitability

  N.R. Chekashkina

  • JATS XML (Русский)

• The impact of the business unit-economy on the opportunities and success of an advertising campaign

  A.S. Khripko

  • JATS XML (Русский)

• Methods of audiences research of the Russian Federation non-state pension funds and their effectiveness

  A.A. Sozinova, V.A. Bondarenko, N.K. Savelyeva, O.V. Fokina

  • JATS XML (Русский)

• Changes in consumer behavior in the context of global challenges

  M.E. Seyfullayeva

  • JATS XML (Русский)

• The impact of social media influencers on customer behavior: a case study of platform Shopee e-commerce

  Thi Phuong Thuy To, V.A. Koshel

  • JATS XML (Русский)

• The problem of goods price discrimination for men and women (pink tax)

  O.N. Baburina, O.V. Kasyanenko, S.M. Kuznetsova, Yu.V. Makarenko

  • JATS XML (Русский)

• Analysis of the Russian market of bactericidal recirculators

  Yu.A. Zuenkova

  • JATS XML (Русский)