No. 4 (2024): Маркетинг в России и за рубежом № 4 2024

Статьи

• Digital marketing tools in the Belarusian leading companies’ practice

  S.V. Razumova

  • JATS XML (Русский)

• Sustainability of the life cycle of cosmetic products: the role of ethical factors

  A.V. Sarkisyan

  • JATS XML (Русский)

• Analysis of marketplaces as a sales channel for light industrial products

  E.M. Finkelzon, A.V. Generalova, B.A. Tkhorikov, L.V. Nefedova

  • JATS XML (Русский)

• Role of communication capital in preserving and increasing the resilience of the territory in conditions of turbulent economy

  I.S. Vazhenina, S.G. Vazhenin

  • JATS XML (Русский)

• Рoster and trailer as a method of promotion of modern movie pictures

  D.S. Lopatkin, L.E. Kopylova, T.N. Shushunova

  • JATS XML (Русский)

• Modern trends in consumer behavior of applicants: analysis and adaptation of the individual university brand

  N.S. Mushketova, E.Yu. Marusinina, V.V. Tkachev

  • JATS XML (Русский)

• Consumer choice management in the regional market of maternity services: the role of service in positioning strategy of maternity hospitals

  E.A. Tarasenko, T.B. Ryzhkova

  • JATS XML (Русский)

• Issues of rating Russian regions for sustainable development within the framework of the ideological orientation of territory marketing

  V.A. Bondarenko, N.V. Przhedetskaya, T.I. Razinkova

  • JATS XML (Русский)

• The Russian canned meat market: the state of demand, development prospects

  O.N. Gutnikova

  • JATS XML (Русский)

• Structure, trends, and limitations of the global advertising market development in the context of digitalization

  V.P. Polyanichko

  • JATS XML (Русский)