No. 5 (2024): Маркетинг в России и за рубежом № 5 2024

Статьи

• Theoretical basis of ideas marketing

  M.N. Oskina, V.D. Sekerin

  • JATS XML (Русский)

• Theoretical and practical aspects of assessing brand strength

  I.A. Druzhinina, N.M. Kvach, A.V. Generalova

  • JATS XML (Русский)

• A study of the attitude of consumers and representatives of the professional sphere to the factor of expertise in sales

  O.A. Shalnova, N.V. Rebrikova

  • JATS XML (Русский)

• Investigating the impact of packaging on consumers' purchasing decisions using neurotechnology

  N.К. Kremlev, I.V. Yakhneeva

  • JATS XML (Русский)

• Use of tools of a cognitive sensorika in a research of consumer preferences

  L.E. Pavlunenko

  • JATS XML (Русский)

• Improving the management system through the formation of a system of evaluating indicators for the effectiveness of the enterprise operation

  O.A. Balabanovich, I.D. Balabanovich

  • JATS XML (Русский)

• Issues in researching the competitiveness of universities in the digital environment: modern scientific trends

  N.U. Muradova

  • JATS XML (Русский)

• The influence of packaging on consumers' visual attention in the retail environment: a theoretical overview

  N.N. Kalkova

  • JATS XML (Русский)

• Method of using sales per store metric as a tool for increasing FMCG sales through more efficient distribution

  Yu.V. Napolskaya

  • JATS XML (Русский)

• Development of the educational services market of higher professional education in the Volgograd region: analysis and main development trends

  T.А. Polyanskikh

  • JATS XML (Русский)

• Global market of marketing technologies: analysis and prospects

  E.M. Slepenkova, Ningya Zhu

  • JATS XML (Русский)