No. 6 (2025): Маркетинг в России и за рубежом № 6 2025

Статьи

• The concept of value in experiential marketing

  Ya.V. Degtyareva

  • JATS XML (Русский)

• Distinctive value offer as a way for rising competitiveness level of a market subject

  V.D. Baeva

  • JATS XML (Русский)

• Customization as a driver of sustainable business development in the context of digital

  I.V. Agafonova, E.G. Kormiltseva, D.V. Gryaznykh

  • JATS XML (Русский)

• A neuromarketing experiment: methodological and applied aspects

  S.N. Pryadko

  • JATS XML (Русский)

• Study of the competitiveness of kvass, which constitutes the supply on the commodity market of the republic of Crimea

  O.N. Gutnikova, S.A. Gaboyan

  • JATS XML (Русский)

• Factors for building a loyal audience to the musical theater

  M.O. Shelupkina

  • JATS XML (Русский)

• Responsible consumer behavior in Russia: how important is sustainability to consumers

  V.A. Bondarenko, A.V. Gasparyan

  • JATS XML (Русский)

• Sports marketing as a part of territorial marketing

  E.V. Anokhin, V.A. Anokhin

  • JATS XML (Русский)

• Neuromarketing study of visual perception of packages created using artificial intelligence

  N.N. Kalkova, L.A. Strokina, D.О. Germanenko

  • JATS XML (Русский)

• A managerial cost-plus pricing algorithm for industrial products in a period of declining demand

  N.V. Morozova, M.V. Podshivalova

  • JATS XML (Русский)

• Augmented reality technologies in digital marketing: trends and challenges in the Vietnamese market

  Khanh Ha Tran, V.A. Koshel

  • JATS XML (Русский)