No. 1 (2024): Маркетинг в России и за рубежом № 1 2024

Статьи

• Digital technologies and devices in exhibition marketing and exhibition services marketing

  K.V. Simonov

  • JATS XML (Русский)

• Typology of tools for promoting innovative projects in social networks

  E.V. Popov, K.F. Semyahkov, S.V. Dubik

  • JATS XML (Русский)

• CLV prediction for a large automobile manufacturer: A methodological analysis

  A. G. Ryasova, Yu.A. Slobodinskiy, E. D. Itsakov

  • JATS XML (Русский)

• Comparative analysis of brand formation and management models

  K.A. Arzhanova

  • JATS XML (Русский)

• Consumer choice in business education: information channels and characteristics of the

  L.A. Danchenok, E.Yu. Kulakova

  • JATS XML (Русский)

• Method for forecasting an equival price of a commercial electric vehicle according to the criteria economic efficiency

  Kh.А. Faskhiev

  • JATS XML (Русский)

• Features of the classification of influencers in the influence marketing system

  S.V. Fedorova, V.V. Tkachev

  • JATS XML (Русский)

• The role of website in customer experience management of hotel service consumers

  М.А. Svishcheva

  • JATS XML (Русский)

• Implementation customer routing methods in the store

  A.A. Kozlov, S.A. Andronov

  • JATS XML (Русский)

• «Consumering» Versus «Marketing» – Anglicisms in Russian Economic Science

  V.D. Sekerin, A.E. Gorokhova

  • JATS XML (Русский)