No. 6 (2024): Маркетинг в России и за рубежом № 6 2024

Статьи

• Typologies of Event Marketing Events in Promoting Smart City Projects

  E.V. Popov, K.A. Semyachkov, P.O. Kraeva

  • JATS XML (Русский)

• Loyalty of an scientific organisation's audience: results of a study

  A.N. Timokhovich, E.V. Samokhodkin

  • JATS XML (Русский)

• Consumer behavior of the population of Belgorod region in the savings market: forms, tools and directions

  N.I. Bykanova

  • JATS XML (Русский)

• Factors influencing the choice of Russian universities by foreign students

  D.S. Denisov, M.E. Ulyanova

  • JATS XML (Русский)

• Issues of perception of the premium and luxury segment by consumers

  M.R. Airapetian

  • JATS XML (Русский)

• Methods of implementing the concept of environmental friendliness in food retail in foreign and domestic practice

  D.V. Bagnyuk

  • JATS XML (Русский)

• The global practice of the dynamic pricing implementation in the railway passenger transport market

  O.I. Lavrukhina

  • JATS XML (Русский)

• Approaches to modeling the processes of marketing promotion of business education in the

  L.A. Danchenok, E.Yu. Kulakova

  • JATS XML (Русский)

• A complex of management methods for the communication subsystem of the restaurant business organization

  D.A. Ponomareva

  • JATS XML (Русский)

• The guangxi marketing concept for Chinese markets working

  B.E. Tokarev, T.H.А. Nguyen

  • JATS XML (Русский)

• The main trends in education based on the example of training specialists in the field of marketing and advertising

  V.A. Bondarenko, A.A. Voronov, D.N. Beresnev

  • JATS XML (Русский)