No. 2 (2025): Маркетинг в России и за рубежом № 2 2025

Статьи

• Consumer behavior: the institutional aspect

  E.V. Komarnitskaya

  • JATS XML (Русский)

• Marketing directions for the market growth of Russian IT startups

  V.V. Gerasimenko, P.A. Korotkova

  • JATS XML (Русский)

• The impact of pro-environmental patterns on the transport behavior of Moscow residents

  R.R. Sidorchuk, A.V. Lukina, S.V. Mkhitaryan, P.Yu. Nevostruev

  • JATS XML (Русский)

• Standards of trade marketing in the company

  R.A. Dolzhenko

  • JATS XML (Русский)

• The role of retailers’ private labels in an era of turbulence

  K.N. Aleksanov

  • JATS XML (Русский)

• Current media formats of marketing communications in creative industries

  A.A. Maksimovich, P.Yu. Chekmeneva, V.A. Koshel

  • JATS XML (Русский)

• Assessing the preferences and perceptions of the audience of social media and messengers of private realtors

  S.V. Kulpin, A.O. Podzusova, M.L. Kuklinov

  • JATS XML (Русский)

• Development of a communication strategy for the development of the Republic of Buryatia

  E.V. Dianina, S.N. Akhtar

  • JATS XML (Русский)

• The relationship between advertising and avoidant attachment type according to Bowlby

  T. L. Shklyar

  • JATS XML (Русский)

• Research of direct competitors of scientific organization

  A.N. Timokhovich, E.G. Samokhodkina, E.V. Samokhodkin, А.А. Elzon

  • JATS XML (Русский)

• Exploring the role and place of artificial intelligence in the international digital healthcare market

  Yu.G. Gertsik

  • JATS XML (Русский)