No. 5 (2023): Маркетинг в России и за рубежом № 5 2023

Статьи

• The comparative analysis of searching principles for market niches types

  B.E. Tokarev

  • JATS XML (Русский)

• Grocery retail customer loyalty management based on value segmentation

  N.B. Izakova, L.M. Kapustina, P.G. Bikeeva

  • JATS XML (Русский)

• Specific characteristics of internal and external environmental factors in increasing the efficiency of marketing service in the activity of grain and grain processing enterprises

  Sanjarbek Komiljon ugli Boyjigitov

  • JATS XML (Русский)

• Positioning of the HR brand of engineering companies

  M. R. Usmanov

  • JATS XML (Русский)

• Issues of implementation of the marketing 4.0 concept on the example of the banking sector in Russia and Asian countries

  V.A. Bondarenko, A.A. Voronov, A.V. Gololobov

  • JATS XML (Русский)

• Methodology for analyzing the activities of the sales department (sales) based on functional-cost analysis

  R.A. Burganov, E.L. Shikhalieva

  • JATS XML (Русский)

• Corporate social responsibility and development of the brand of a medical organization in Russia

  L.A. Gabueva, O.V. Kozhevina

  • JATS XML (Русский)

• Brand communication management in the digital society: theory and practice

  N.V. Kokoreva, G.A. Kryuchkowa, S.A. Silina

  • JATS XML (Русский)

• Caution – provocative advertising

  T.L. Shklyar

  • JATS XML (Русский)

• Marketing technologies for increasing profitability of a scalable innovative startup

  G.L. Azoev, A.L. Gorchakova, A.S. Kolmyk

  • JATS XML (Русский)

• The potential of experiential marketing in the formation of a consumer loyalty program

  N.S. Mushketova, O.I. Maznitsyna

  • JATS XML (Русский)

• Marketing technologies in strengthening public health in enterprises

  Z.R. Ziganshina, V.A. Morozov

  • JATS XML (Русский)