No. 5 (2025): Маркетинг в России и за рубежом № 5 2025

Статьи

• Methodological toolkit for developing an online marketing promotion plan in the B2C pharmaceutical market

  N.B. Izakova, D. M. Skornyakov

  • JATS XML (Русский)

• Motives of consumer participation in online reviews on e-commerce platforms

  Bohan Luan

  • JATS XML (Русский)

• Algorithm for technical analysis of the relevance of light industrial goods to sales channels

  E.M. Finkelzon, L.V. Nefedova

  • JATS XML (Русский)

• The development of a communication model of advertising perception in the framework of identity economics

  A.N. Timokhovich, O.I. Nikuradze

  • JATS XML (Русский)

• Children's advertising: specificity and modern implementation experience

  E.A. Mazhenina, E.V. Krivtsova, A.A. Lukyanova

  • JATS XML (Русский)

• Development of marketing planning in educational organization competitiveness by project role management methods

  A.E. Chernicov, O.A. Gerasimenko, M.V. Semibratskiy

  • JATS XML (Русский)

• Marketing strategies for modern farmers markets

  B.A. Tkhorikov, M.V. Sabynina

  • JATS XML (Русский)

• The influence of customer experience on consumer behavior in the beverage market: a meta-analysis of empirical studies

  A.M. Alieva

  • JATS XML (Русский)

• Place branding in crisis: an analysis of new challenges

  A.S. Strekalova, D.P. Frolov

  • JATS XML (Русский)

• New mission for marketing

  I.V. Alyoshina

  • JATS XML (Русский)