No. 2 (2026): Маркетинг в России и за рубежом № 2 2026

Статьи

• Efficiency of event marketing in the digitalization of a scientific conference

  E.V. Popov, K.A. Semyachkov, P.O. Kraeva

  3-11

  • JATS XML (Русский)

• Digital reputation management in modern communication

  R.K. Krayneva

  12-23

  • JATS XML (Русский)

• Perceived Value, Risk Perception, and Visit Intention: Evidence from Chinese Silver Tourists Traveling to Russia Country

  Li Tiantian

  • JATS XML (Русский)

• Research on the demand for territory marketing tools among managers, businesses, and the population in the region

  V.A. Bondarenko, Ahmad Reshad Abobaker

  • JATS XML (Русский)

• Teacher's Personal brand: from professional identity to educational ecosystem

  N.S. Mushketova, E.Yu. Marusinina

  • JATS XML (Русский)

• Features of the employer's value proposition to the «digital» generation

  M.V. Krasnostanova, G.Yu. Basin

  • JATS XML (Русский)

• Marketing of «burning» expired products: technologies for overcoming barriers and creating value in Russian retail

  G.L. Azoev, E.V. Sumarokova

  • JATS XML (Русский)

• Mechanisms for attracting new customers to e-commerce online platforms in Russia

  O.V. Sharko, E.R. Sharko

  • JATS XML (Русский)

• Comparative analysis of large language models performance in marketing tasks

  R.R. Sidorchuk

  • JATS XML (Русский)

• The evolution of positioning in the Minsk new-build market: from square footage to quality of life

  S.L. Flerko

  • JATS XML (Русский)